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Most of you will remember Fast Car as the modified car magazine that spanned from 1987 to 2021, but today the name represents so much more. Back in 2014 Kelsey Publishing purchased the title and the F...
Performance Car, commonly abbreviated to PC, was an automobile magazine from the United Kingdom published by EMAP between October 1983 and July 1998. As suggested by the title, the magazine focussed o...
Performance BMW is a monthly British car magazine, aimed primarily at BMW owners, published by Kelsey Media, situated in Kent. The magazine was launched in 1998. Its current editor is Elizabeth de Lat...
The only guide available of its type. Listing over 1,300 residential parks, this comprehensive directory offers readers all the parks known in the UK. This is a MUST for anyone looking for a park....
Park Home & Holiday Living is the UK’s only consumer magazine for potential and existing residents of park homes.The magazine was designed in 2012 with a renewed focus on promoting the lifestyle on a ...
The voice of the industry since 1913, Fishing News brings you the latest news and features about the UK and Irish commercial fishing.Fishing News finds in its nets all the tasty morsels of news that a...
Trucking is a true champion of the road transport industry, read by all levels from operators to drivers. Its news covers everything from the latest industry developments to alternative fuels,legislat...
This exciting new magazine covers all aspects of owning and maintaining a smallholding and features articles each month on everything from hobby farming to poultry upkeep and organic gardening, provid...
Classic Car Weekly is the UK’s must-read classic car newspaper.Packed with hundreds of classic cars along with classic car parts for sale every week and the news stories that matter to real enthusiast...
Take a Break is a publishing phenomenon. It has been comfortably the biggest-selling women’s magazine in the UK for over a quarter of a century and its brand extensions alone sell over 10 million copi...
BBC History Magazine is Britain’s biggest-selling history brand with a highly engaged and loyal audience. It brings history to life with informative, lively and entertaining features written by the wo...
Widely regarded as the ‘Vogue’ of gardening media, Gardens Illustrated has won widespread acclaim for its superb photography, authoritative journalism and exceptional design in print and online. Produ...
GQ is the world's leading men's magazine. Since its launch in 1988, GQ has evolved into Britain’s most contemporary, stylish men's magazine and has won more than 50 awards for its magazine, website, s...
Since 1992, Cycling Plus has been the manual for the modern cyclist, featuring in-depth testing/reviews and providing readers with unparalleled levels of expertise. Subsequently, we are the UK’s bigge...
Whether you’re a beginner or you’ve been knitting for years you’ll find lots of exciting patterns in every issue of Simply Knitting, from on-trend garments to quick and easy gift ideas and irresistibl...
House & Garden is an American shelter magazine published by Condé Nast Publications that focuses on interior design, entertaining, and gardening.Its US edition ceased in 1993, and after an unsuccessf...
Tatler is a British magazine published by Condé Nast Publications focusing on fashion and lifestyle, as well as coverage of high society and politics. It is targeted towards the British upper-middle c...
Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles about beauty, celebrities, and fashion trends. By September ...
The Angling Times first printed in 1953 is the UK's largest angling newspaper. They also publish Improve Your Coarse Fishing and UK Carp magazine. Angling Times caters for all areas of coarse fishing ...
Automotive Management was launched in 1990 as a mould-breaking publication to cover the franchised dealer market.It quickly became the definitive business magazine for the automotive industry by drawi...
Magazine advertising can be a great strategy for directly reaching your target audience, especially if your business wants to engage with customers interested and involved in niche categories.
Magazines often reach the reader in a calm and relaxing moment without competition from other media, giving you as an advertiser a unique chance to be seen and remembered.
Additionally, readers find that magazines offer high credibility and also stay in homes and public places for a longer time, which means your ad has a better chance of being seen repeatedly.
Advertising in magazines and newspapers offers unique values in different ways, where the difference lies in the details. Magazines, with their high-quality printing and fewer publication dates, give advertisers the opportunity to plan and tailor their ads well in advance so that the content blends together with the magazine's theme and content.
This, together with the longer exposure time, can give magazine ads a greater impact. On the other hand, newspapers offer a more cost-effective solution, despite their faster publication frequency and consequently shorter lifespan for ads.
The broad and varied content in newspapers can, however, make it more difficult to adapt and integrate ads in the same natural way as in magazines. Therefore, the choice between advertising in magazines or newspapers depends on the specific needs, budget, and target audience of the company.
Magazines are often focused on specific niches or interests, making it easier to reach a well-defined target audience. By choosing a magazine that directly corresponds with your product or service's target audience, you can ensure that your ad is seen by people who are most interested in what you have to offer. You can also place your ad in a relevant context in the magazine, which enhances the message and increases the likelihood of a positive response from the reader.
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