Use content targeting to reach users with particular habits, mindsets, and tastes that align with your target persona.

Playlist

Reach users who like to listen to music tailored to specific activities and moods. Target contextually relevant categories such as: Workout, Party, Chill, Focus, Dinner, Kids & Family, Travel, Romance

How we do it:

• We leverage first-party data to identify user-curated and Spotify-curated playlists aligned with popular activities and moods.
• We create audience segments by identifying users that listen frequently to playlists in each category.
• We refresh segments daily based on new playlists, new users, and overall streaming activity.

Genre

Deliver your message immediately after a user has listened to a specific genre. Target genres that align with your brand persona such as: Pop, Indie/Alternative, Hip Hop, Latino
Contact your friends at Spotify for a full list of available playlist categories and genres.