Målgrupp Finansavisen MOTOR

MOTOR is Finansavisens regular Saturday magazine, and is Norways only weekly car and boat magazine.

MOTOR tests the fastest, most expensive and most luxurious vehicles on land and on water. With thorough tests of bestsellers and innovations, everything from the latest technological developments, vintage cars, car, boat and motorcycle accessories is covered. In addition to watches and other consumer and lifestyle fabrics.

Könsfördelning

Kvinnor
25%
Män
75%

Residence

Källa: Kilde: Forbruker & Media 2024/1 - 12+
Greater Oslo
31%
Eastern Norway
29%
Western / southern Norway
26%
Mid- / northern Norway
14%

Age

Källa: Kilde: Forbruker & Media 2024/1 - 12+
Under 19 years
9%
20 - 29 years
18%
30 - 39 years
14%
40 - 49 years
11%
50 - 59 years
17%
60 - 69 years
15%
70 years +
17%

Highest completed schooling

Källa: Kilde: Forbruker & Media 2024/1 - 12+
Primary school
13%
High school
34%
University
53%

Personal annual income

Källa: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
14%
1 000 000 - 1 500 000 NOK
9%
1 501 000 + NOK
6%

Household annual income

Källa: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
16%
1 000 000 - 1 499 000 NOK
24%
1 500 000 + NOK
18%

The Decision-maker INDEX (100 = average norwegian population)

Källa: Egen undersökning
Top manager / CEO
270
Middel manager
125
Supervisor
168

The Opinionleader INDEX (100 = average norwegian population)

Källa: Undersøkelse: Forbruker & Media '24/1 - MGI
Food and Drinks
146
Health
122
Clothes and shoes
175
Travel / leisure
165
Cars
370
Economy
235
Electronics
146
Politics and society
149
Own profession / profession
179

Income INDEX (100 = average norwegian population)

Källa: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 571 000 + NOK
376
Household annual income 1001 000 + NOK
148