Finansavisen.no is the website where business leaders, finance professionals, and both small and large investors stay updated. The readers are innovators and opinion leaders in leading positions within private business. They have extensive networks and multiple board memberships in other companies.

With the highest incomes and the largest consumption, they prioritize quality and exclusivity. This makes them the most influential target group in the country, both in the consumer market and in business purchases and investments.

• Average age: 45 years (Population average: 46 years)
• Average personal annual income: NOK 837,000 (Population: NOK 631,000)
• Average household annual income: NOK 1,213,000 (Population: NOK 999,000)

Source: Forbruker & Media 2025/1