Målgrupp DN Profile
DN readers are among the most purchasing power in the country, with higher income and consumption than the average. Not unexpectedly, those who read Dagens Næringsliv are more than usual interested in business and economics, shares, politics and tax issues. But they also differ from the rest of the population by being very interested in reading literature, listening to music, trying new and exotic dishes and outdoor life in general. DN readers are also above average interested in cars and boats, travel, new technology, clothes and fashion.
Genomsnittsålder 20-59
Economie
Eten en drinken
Reizen
Könsfördelning
Age
Källa: Kantar TNS
Highest completed level of education
Källa: Kantar Sifo
Income
Källa: Kantar TNS
Geography
Källa: Kantar TNS
Leadership position
Källa: Kantar TNS