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5G is here and here to stay. The technology affects not only consumers but also the advertising industry. But before getting on with the technology talk, we'd like to briefly map out - What is 5G and AR?
5G is the fifth generation of mobile internet connections. In broad terms, it enables a new kind of network through faster speed, lower latency and greater bandwidth.
AR (Augmented Reality) is an interactive experience of the physical world that is achieved through digital visual elements. A simple example; playing Pokemon Go on a smartphone.
So, how do these technological breakthroughs change advertising?
As we enter this new phase for the industry, Apple recently stated that iPhones released in 2022 will only be 5G-capable. This means that advertisers must adjust their way to interact with consumers to stay relevant and engaging. We are noticing how new waves of ad formats appear, whereas 5G and AR are adopted to power the ad experience.
How does it work?
5G provides an increased file size capacity, which enables ads to come in various audio and video formats that are more dimensional. This is where AR comes into play. AR allows brands to provide their customers with unique experiences that combine real and virtual interactive elements. For example, showcasing products on mobile. AR can simply be used to engage and emotionally connect with consumers before they commit to the brand.
Ready to implement AR in your strategy?
Take advantage of new technology and create engaging, interactive, and efficient ads into your digital marketing campaign, it may improve both your business and customer experience. Hands-on learning is the best way to get a new strategy off the ground, so explore it and gain more understanding of the technical requirements to successfully stand out from the crowd.