Audience Politiken print
Become wiser about Politiken's readers and their behavior. The reader profile gives you insight into who and where our readers are, their consumption and interests, their lifestyle, etc.
Index DK / Gallup Marketing 2nd half of 2020 + 1st half of 2021
Age
Source: Index DK/Gallup Marketing
Education level
Source: Index DK/Gallup Marketing
Vocational education/diploma
11%
Higher education/degree
65%
Household income
Source: Index DK/Gallup Marketing
Lifestyle persona
Source: Index DK/Gallup Marketing
Home ownership
Source: Index DK/Gallup Marketing
Quality
Source: Index DK/Gallup Marketing
Happily pays extra for quality products
93%
Shops in speciality stores with quality goods
54%
Prefers to buy environmentally friendly products
84%
Prefer to buy ecological foodstuffs
82%
Geography
Source: Index DK/Gallup Marketing