Weekend

Weekend is our lifestyle and long-form feature section focused on inspiration, reflection, culture, travel, food, design, and modern living.

It is designed for readers who appreciate quality experiences, thoughtful storytelling, and a slower editorial rhythm — creating a premium environment for lifestyle-oriented brands.

The section combines journalism, interviews, recommendations, and visual storytelling in a format that encourages longer reading sessions and deeper engagement.

Weekend is particularly attractive for advertisers within:

• Travel & tourism
• Automotive
• Interior design & furniture
• Fashion & accessories
• Food & beverage
• Watches & luxury goods
• Wellness & lifestyle services

Rotating Editorial Themes

The Weekend section is continuously refreshed through rotating editorial concepts, including:

• Motor — focused on cars, driving experiences, innovation, performance, and premium mobility.

By alternating themes, the print edition creates recurring variety while maintaining a consistent premium tone and editorial depth.

For advertisers, this offers the opportunity to align with highly contextual and interest-driven environments that readers actively choose to spend time with.