Use demographic targeting to confidently reach your audience across mobile, desktop and connected devices.

Age & Gender

Select an age range and gender to reach your buying target across platforms.

Geography

Target users’ geographical location at the country or city level, based on the Internet Protocol (IP) address of their current Spotify session. (DMA and zip code targeting also available in the US.) Leverage our footprint in 60 countries around the world.

Language

Target users by language preference, specified by the user upon registration. Behavioral SegmentsReach in-market purchase intenders and category enthusiasts across a variety of brand verticals. We’ve crafted a suite of behavioral segments by analyzing our users’ streaming habits on Spotify alongside their broader interests, lifestyle, and shopping behaviors, fueled by leading third-party data providers in select markets