Reseguiden is visited by enjoyers of life who want to create memories around the world, preferably on beautiful beaches in faraway places. An above-average income enables several trips abroad per year, ranging from comfortable all-inclusive vacations to shorter city breaks. Our most dedicated visitors are couples and families aged 34-59, the majority holding a university degree and live in the larger cities. Not surprisingly, our visitors shop frequently online and in search of the next trip or travel inspiration, mobile visits are dominant to other devices. Travel is primary, but a healthy lifestyle with outdoor activities is of importance and relaxation is often done with a good book. Women are dominant in travel planning on site as well as in our SoMe channels where the age range most commonly is women aged 45-54.