Doelgroep Damernas Världs magazine readers

Dv-reader is a woman between 30-54 years. She found both in the city and in smaller cities around the country. She loves all beauty and clothes, but she spends almost as much on decorating.

Genderverdeling

Dames
71%
Mannen
29%

Ålder

Bron: Orvesto Konsument 2022 helår
16-24 år
15%
25-34 år
16%
35-49 år
26%
50-64 år
24%
65-80 år
18%

High spenders (index)

Bron: Egen undersökning
Kosmetika
235
Skönhetsbehandlingar
222
Smycken
216
Hårvårdsprodukter
192
Damkläder
172

Intressen (index)

Bron: Orvesto Konsument 2022 helår
Skönhetsvård
211
Hårvård
189
Hudvård
185
Mode
181
Meditation/Yoga
170