Ad survey Digital

Aller Media’s ad survey digital evaluates how the campaign has been received among an exposed target group. The ad survey shows observation, sender identification, brand association, message comprehension and action. The results are compared against relevant benchmarks within the format and industry.

Areas of analysis:

Stopping Power – observation, thoroughness
Brand Linkage – sender identification, knowledge
Engagement – overall impression, relevance, interest
Action – visit advertiser, purchase
Attention - (added if possible)