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Audience InteriørMagasinet

The target group is established women aged 25-55, with an average age of 47 years. They make both big and small changes at home, are modern and stay up to date on interior trends.

Average age 25-55
Arkitektur
Design
Inredningsdesign
Mat och dryck
Hem och trädgård
Möbler
Trädgårdsarbete
Hemelektronik
Resa
Bilar
Elfordon
Skönhet
Kosmetik
Spa
Smycken

Gender distribution

Women
67%
Men
33%

Residence

Source: Kilde: Forbruker & Media 2024/1 - 12+
Greater Oslo
34%
Eastern Norway
26%
Southern/western Norway
25%
Mid- / northern Norway
14%

Age

Source: Kilde: Forbruker & Media 2024/1 - 12+
under 19 years
5%
20 - 29 years
22%
30 - 39 years
15%
40 - 49 years
11%
50 - 59 years
18%
60 - 69 years
16%
70 years +
14%

Level of education

Source: Kilde: Forbruker & Media 2024/1 - 12+
primary school
10%
high school
32%
University
58%

Household annual income

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
17%
1 000 000 - 1 499 000 NOK
23%
1 500 000 + NOK
16%

Personal annual income

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
750 000 - 999 000 NOK
12%
1 000 000 - 1 499 000 NOK
8%
1 500 000 + NOK
4%

Opinionleader INDEX 2021 (100 = average norwegian population)

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Food and Drinks
197
Health
227
Cosmetics
330
Clothes and shoes
266
Travel / leisure
193
Cars
188
Interior, house and home
347
Economy
157
Politics and society
152

Income INDEX 2021 (100 = average norwegian population)

Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Personal annual income 1 500 000 + NOK
230
Household annual income 1 500 000 + NOK
126

Contact details

Address
Hoffsveien 70A
0377Oslo
Phone
+47232963XX Show number
name

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