Hockeysverige.se
Hockeysverige.se

Hockeysverige.se

Ice Hockey Sweden
Sweden’s largest independent hockey news site. With over 130,000 unique visitors per week, the site reaches hockey interested people all over Sweden.
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Hockeysverige.se

The typical visitor is a big hockey- and sports-interested 30 year-old male living in a medium-sized city or in the metropolitan areas.

Gender distribution

Women
8%
Men
92%

Do You Regurarly Buy Tickets to Sporting Events?

Source: Own Survey
Yes
62%
No
38%

Education

Source: Own Survey
Elementary School
7%
High School
44%
Trade School
10%
University/College (Max. 2 Years)
18%
University/College (Min. 2 Years)
21%

Occupation

Source: Own Survey
Employed
71%
Unemployed
6%
Retired
5%
Student
15%
Other
3%

Do You Subscribe to a TV and/or Streaming Service with Sports Content?

Source: Own Survey
Yes
63%
No
37%

Age

Source: Own Survey
< 15 Years
1%
15 - 24 Years
25%
25 - 34 Years
27%
35 - 44 Years
21%
45 - 54 Years
16%
≥ 55 Years
10%

Household Income/Year

Source: Own Survey
≤ 199,999 SEK
14%
200,000 - 399,999 SEK
29%
400,000 - 749,999 SEK
41%
750,000 - 999,999 SEK
12%
≥ 1,000,000 SEK
4%

During the following Year, Do You Plan to Buy a New and/or Renovate Your Current Home or Vacation House?

Source: Own Survey
Yes
30%
No
70%

During the following Year, Do You Plan to Travel Abroad for a Sporting Event?

Source: Own Survey
Yes
40%
No
60%

Do You Regularly Place Bets on Sports?

Source: Own Survey
Yes
40%
No
60%

Would You Consider Changing Banks or Insurance Companies If You Received a Better Offer?

Source: Own Survey
Yes
33%
No
31%
Maybe
36%