Audience Finansavisen (paper) - The Norwegian Financial Daily
Norwegian top executives start their day with Finansavisen!
The readers are innovators and opinion leaders. They hold leading positions in private business, have large networks, and several board memberships in other companies.
They have the highest incomes, the largest consumption, and are focused on quality and exclusivity.
This makes them the most influential target group in the country, both in the consumer market and in business purchases and investments.
- Average age: 44 years (Population average: 46 years)
- Average personal annual income: NOK 903,000 (Population: NOK 631,000)
- Average household annual income: NOK 1,225,000 (Population: NOK 999,000)
Source: Forbruker & Media 2025/1
Average age 25-59
Advertising
Aviation
Banking
Investment banking
Online banking
Retail banking
Business
Construction
Economics
Engineering
Entrepreneurship
Management
Marketing
Personal finance
Creditcards
Insurance
Investment
Mortgage loans
Real estate
Retail
Sales
Small business
Physical exercise
Physical fitness
Running
Weight training
Alcoholic beverages
Beverages
Cooking
Cuisine
Food
Diners
Do it yourself (DIY)
Furniture
Gardening
Home Appliances
Home improvement
Dogs
Travel
Vehicles
Men’s clothing
Shoes
Luxury goods
Online shopping
Boating
Fishing
Hunting
Golf
Marathons
Skiing
Tennis
Thriathlons
Computers
Consumer electronics
Gender distribution
Residence
Source: Kantar TNS
Age
Source: Kantar TNS
Highest completed schooling
Source: Egen undersökning
Personal annual income
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Household annual income
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
The Decision-maker INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
The Opinionleader INDEX (100 = average norwegian population)
Source: Undersøkelse: Forbruker & Media '24/1 - MGI
Income INDEX (100 = average norwegian population)
Source: Egen undersökning
