myTaste offers people a place where they can discover, save and share their favorite recipes in an easy and fun way. Our ambition is that myTaste should be the obvious choice for anyone looking for inspiration in the kitchen and make it a natural meeting point for consumers, brands, bloggers, chefs and restaurants worldwide. By collecting recipes from Sweden's top recipe sites and food blogs, our users can easily find both new and old favorites from around the Internet. We then forwards the traffic to the original recipe source , which makes us a good partner for anyone with recipes as part of their brand . myTastes scalability have made to the site has grown rapidly in the markets where it has been introduced. By taking a global approach for a market where competitors traditionally operated locally myTaste has managed to build a unique position in a short time.