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Bonnier Tidskrifter

Media · Sweden

General guidelines

Material must be delivered at least 3 working days before the start of the campaign. In the case of special materials, the deadline is 5 working days. Send the material and any questions to If material is delivered late, the planned start date cannot be guaranteed. The following information must be included: advertiser and campaign name, start and end date, URL(s) for landing page(s) and contact details.

The ads must be able to work in all current versions of Google Chrome, Mozilla Firefox, Internet Explorer, Safari and Opera. The functionality is to be tested and ensured by the ad producer.

Time to visual ad
Max time to visual start is 0.8 sec.

File requests
Ad material should have max 15 file requests.

Sound must only be activated on the active request of the visitor via a volume control button. The default is sound off.

Max 30 sec of animation and max 2 loops within this time.

For HTML5 material, all components of the material are included in the material size, including the JavaScript library. The material size relates to the zip file. Minimise the number of assets that make up the HTML5 ad, since every download affects the loading time.
To ensure that campaigns can also be shown to visitors who cannot view HTML5 ads, a fallback ad must also be included.
In order that we can measure clicks on HTML5 material, the material must be adapted in line with the instructions below from our ad server supplier.

Ad size
The max weight size relates to the total size as initially downloaded to the visitor’s computer.
An extra download (for example in-banner video) is permitted if initiated by the visitor via a play button (click-to-play) or via polite load.

Download a PDF version here
Download a HTML5 specification here
Example wallpaper desktop and mobile

Mobile advertising

Desktop Advertising