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Aller Media

Media · Sweden

Aller Media Digital Audience Segment

Interests

Hälsa, Livsstil, Mat och dryck, Mode & Skönhet, Heminredning

20-80
Age
24%
Males
76%
Females
Source: Google Analytics

Age

18-24
6%
25-34
25%
35-44
18%
45-54
19%
55-64
17%
65+
15%
Source: Google Analytics

Education

Elementary school
13%
High school
34%
College Max 2 years
15%
College Min 2 years
38%
Source: Orvesto Internet

Living situation

Owned Apartment
22%
Rented Apartment
24%
Owned House
43%
Partially Owned House
2%
Rented House
3%
Source: Orvesto Internet

Household Size

1 personhushåll
19%
2 personhushåll
38%
3 personhushåll
16%
4 personhushåll
18%
5+ personhushåll
9%
Source: Orvesto Internet

Household Income/Month

18,999 SEK or Less
30%
19,000 - 29,499 SEK
12%
29,500 - 49,999 SEK
46%
50,000 SEK or More
6%
Source: Orvesto Internet

Interests

Vacation abroad
78%
Music
77%
Try new dishes
74%
Vacation in Sweden
72%
Health
71%
Source: Orvesto Internet
Rather to very interest

City

Stockholm
23%
Gothenburg
10%
Malmö
7%
Bigger communes
15%
Smaller communes
24%
Source: Orvesto Internet