BMWA mobile campaign at jp.dk creates attention
THE TASK BMW was to introduce the first BMW 2 Series Gran Tourer and therefore wanted to draw attention to it.
THE SOLUTION The solution was a mobile campaign on jp.dk, with approx. 750,000 exposures during a week in June.
THE RESULT More than every 4th male user on the mobile version of jp.dk could remember having seen the campaign from BMW.
The mobile banner created contact between the users and BMW: every 3rd user who could remember the campaign stated that he would contact BMW based on the ad.
More than half of the users who remembered the campaign thought that the campaign was credible.
Published 11 apr 2018