Online visitors of Topphälsa

ToppHälsa’s online visitors are nearly equally divided between women and men, who
usually live in large cities. They have an undeniably strong interest in fitness and health
food; they are eager for inspiration for healthy food and, of course, exercise. They
therefore spend most of their money on th...
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Interests

Hälsa & Träning, Yoga/Meditation, Mode & Skönhet, Hälsonyttig mat

24-49
Age
24%
Males
76%
Females

The visitor

Women
76%
Lives in a big city
44%
Lives in a small town
56%
Has children
46%
Lives in an apartment
42%
Lives in a villa or house
53%
Owns their property
68%
Source: Kantar TNS
Orvesto Consumer

High spenders

Health food
226
Beauty & cosmetics
247
Training
166
Women's clothing
208
Hair care products
211
Source: Kantar TNS
Orvesto Consumer

Interests

Trying new products
282
Health food
221
Group training
275
Yoga & Meditation
301
Beauty
280
Source: Kantar TNS
Orvesto Consumer

Online behavior

Health
511
Training & Fitness
456
Food & Drinks
217
Fashion & Beauty
327
Shops or orders online at least 1 time per month
138
Source: Kantar TNS
Orvesto Consumer