Sköna hem's online visitor

Online visitors are primarily women between the ages of 20–44 who want interior
design inspiration. She is interested in beautiful objects, not just for the home, but also
with regard to design, antiques, clothing and beauty treatments. She invests significantly
in interior design and fashion, but a...
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Interests

Inredning, Mode & Skönhet, Antikviteter

20-44
Age
25%
Males
75%
Females

Sköna hem visitor

Kvinnor
75%
Bor i storstad
47%
Bor i mindre stad/landsbygd
53%
Har barn i hushållet
40%
Bor i lägenhet
49%
Bor i villa/radhus
48%
Äger sitt boende
72%
Source: Kantar TNS
Orvesto Consumer

High spenders

Skönhet & kosmetika
285
Heminredning
243
Damkläder
247
Möbler
187
Trädgård & blommor
172
Source: Kantar TNS
Orvesto Consumer

Interests

Skönhetsvård
327
Heminredning
314
Mode
283
Antikviteter
181
Trädgård
138
Source: Kantar TNS
Orvesto Consumer

Online behavior

Heminredning
635
Mode & skönhet
348
Hälsa & friskvård
315
High spender onlineshopping
133
Source: Kantar TNS
Orvesto Consumer