Digital specifications

General specifications for all Aller Media websites
Material must be delivered 3 business days before the campaign goes live. All material must be sent to Ad ops - traffic@aller.se. If material isn't delivered in time Aller Media can't guarantee that the material will be uploaded and tested in time for campaign start.
Information that must be included:
Advertiser, campaign name, start & end date and URL for landing page.

HTTPS

All requests to external sources must be absolute path and requested over SSL/TLS.
– Deliver banner material as 3rd party script, HTML5 or image file (gif, jpg, png).
- All 3rd party scripts need to be delivered in HTTPS.
- Max weight 95 kb for display ads.
- FPS (frames per second): 18 fps, Aller Media follow IAB recommendations.
-­ Animation: Max ad duration 30 sec.
-­ Audio: Must be user-­initiated with an on/off button.
-­ A maximum of 5 creative updates per format are included.
- All ads must follow the Better Ads standards initiative
(for more info please visit https://www.betterads.org/).
Deadline
Correct layer materials must be submitted 3 business days prior to campaign start. In case of late delivery, we cannot guarantee that your ad is going to start according to schedule and will deliver in full.
HTML 5
HTML5 zip banner will be uploaded to Double Click Creative Studio. Please follow Creative Studio banner guidelines: https://support.google.com/richmedia/answer/2672545

HIGH IMPACT FORMATS

Flying Carpet DEMO

Desktop
- Ad dimensions: 1920x1080 px
- Max weight: 200 kb
- File Format: jpg/png
Mobile
- Ad dimensions: 320x500 px
- Max weight: 100 kb
- File Format: jpg/png

Wallpaper DEMO

* All sites excluding Svenskdam.se and Baaam.se
- Wallpaper contains one asset with 990x880 px white space
- Ad dimensions: 1800x1000 px
- Max weight: 300 kb
Svenskdam.se*
- Wallpaper contains one asset with 1070x880 px white space
- Ad dimensions: 1800x1000 px
Baaam.se*
- Wallpaper contains one asset with 1280x880 px white space
- Ad dimensions: 1800x1000 px
Mobile
- Max ad duration 30 sec
- Max weight: 10 mb
- Aspect ratio: 1:1
- Resolution: Greater than 320x320
- Auto sound OFF - User activation needed
Desktop
- Max ad duration 30 sec
- Max weight: 20 mb
- Aspect ratio: 16:9
- Resolution: Greater than 980x551 and up to 1920x1080
- Auto sound OFF - User activation needed
In-stream video ads (Skippable & Non-Skippable) DEMO
Same Ad specs for Mobile and Desktop
Skippable
- Pre & Mid-rolls
- Ad plays for 5 seconds, then viewers can choose to skip or watch the ad
- Max ad duration 6 minutes
Non Skippable
- Pre & Mid-rolls
- Max ad duration 30 sec
Contact
For questions or delivery of banners/tags please contact: traffic@aller.se