Print Audience

MåBra-readers are well educated women who live all over the country, much like the incision in Sweden. They think it is very important to care for their body and their appearance. They want to live a healthy life and are also interested in soulful wellbeing. They are happy to exercise.
They are foo...
 Read more

Interests

Recept, Hälsa & Träning, Mat och dryck, Motionera, Hälsa och friskvård

52
Age
16%
Males
84%
Females
Source: Orvesto Konsument

Age

16-29 Years
10%
30-49 Years
29%
50-80 Years
61%
Source: Orvesto Konsument

Education

Elementary School
17%
High School
32%
University/College (Max. 2 Years)
17%
University/College (Min. 2 Years)
34%
Source: Orvesto Konsument

Living situation

Owned Apartment
18%
Rented Apartment
20%
Owned House
51%
Partially Owned House
3%
Rented House
2%
Source: Orvesto Konsument

Household Size

1 Person
19%
2 Persons
45%
3 Persons
14%
4 Persons
15%
5 Persons
7%
Source: Orvesto Konsument

Personal Income/Month

Up to 18,999 SEK
11%
19,000-29,499 SEK
13%
29,500-49,999 SEK
25%
50,000 SEK or more
42%
Source: Orvesto Konsument

Interests & Hobbies (Top 5)

Health & Nutrition
82%
Health food
80%
Vacation in Sweden
79%
Exercise
78%
Try new dishes
74%
Source: Orvesto Konsument