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Jyllands-Posten

National News · Viby, Denmark

Jyllands-Posten Paper

The readers of Jyllands Posten are in the age 45-69 years old. The readers are well-established, knowledgeable and experienced. The have a further education and they are either salaried staff, specialists, bosses, CEO’s or self-employed workers. The readers have a higher income compared with the po... Read more

Interests

Politik, Økonomi, Samfundsøkonomi

40-75
Age
59%
Males
41%
Females

Regions

Central Denmark Region
43%
The Region of Southern Denmark
23%
The Capital Region of Denmark
14%
The North Denmark Region
12%
Region Zealand
8%
Source: Kantar Gallup
2+3 quarter of 2018

Education

High school graduate
8%
Vocational Education
28%
Higher education short length
5%
Higher education medium lenght
29%
Higher education long lenght
22%
Source: Kantar Gallup
2+3 quarter of 2018

Travels

Europe
56%
Denmark
47%
The Northern countries
18%
South and North America
12%
Asia
12%
Other Nations
7%
Africa
5%
New Zealand / Australia
3%
Source: Kantar Gallup
2+3 quarter of 2018 consider taking a holiday to 'xx' the coming 12 months

Culture

the cinema
51%
the museum
46%
the theatre / musicals
41%
art exhibitions
39%
evening classes
33%
pop / rock concerts
21%
classical concerts
18%
ballet / operas
11%
Shows / stand up shows
7%
Source: Kantar Gallup
2+3 quarter of 2018 go as a minimum half-yearly to

Primary field of work

Sales
9%
Teaching
9%
Accouting/economics/finances
7%
Administration
7%
Production
4%
Management
5%
Marketing
4%
IT
4%
Source: Kantar Gallup
2+3 quarter of 2018

Job title

Director / manager / executive / self-employed / decision-maker
25%
Engineer / researcher / doctor / lawyer / adviser
9%
Source: Kantar Gallup
2+3 quarter of 2018

Annual personal income

DKK 0 - 199.999
23%
DKK 200.000 - 399.999
33%
DKK 400.000 - 599.999
19%
DKK 600.000 and above
15%
Source: Kantar Gallup
2+3 quarter of 2018

Annual household income

DKK 0 - 399.999
26%
DKK 400.000 - 799.999
33%
DKK 800.000 and above
26%
Source: Kantar Gallup
2+3 quarter of 2018

Monthly disposeable income per household

DKK 10.000 - 19.999
32%
DKK 20.000 - 39.999
23%
DKK 40.000 and above
8%
Source: Kantar Gallup
2+3 quarter of 2018

Housing conditions

Owner-occupied house
86%
Rented housing
14%
Source: Kantar Gallup
2+3 quarter of 2018

Considerations regarding holiday in the coming 12 months

City holiday
33%
Sun holiday
28%
Active holiday
17%
Snow / skiing holiday
11%
Cruise
7%
Source: Kantar Gallup
2+3 quarter of 2018

Cars

Consider to buy a new car
30%
Have two or more cars in the household
37%
Have one car in the household
91%
Source: Kantar Gallup
2+3 quarter of 2018
  • Jyllands-Posten Paper
    • Regions
    • Education
    • Travels
    • Culture
    • Primary field of work
    • Job title
    • Annual personal income
    • Annual household income
    • Monthly disposeable income per household
    • Housing conditions
    • Considerations regarding holiday in the coming 12 months
    • Cars
  • Jp.dk