Femina - Print

Well-educated people who primarily live in big cities.
Keen on their appearance and want to stay young and fresh, want to follow the courage, be well dressed and often look for news in stores.
Pays more for premium quality, stylish design and strong brands.
Keen to have it nicely at home, often look...
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Interests

Shopping, Inredning, Hälsa & Träning, Mat och dryck, Mode & Skönhet

53
Age
8%
Males
92%
Females
Source: Orvesto Konsument

Age

16 - 29 years
8%
30-49 years
31%
50-80 years
61%
Source: Orvesto Konsument

Education

Education
11%
High school
23%
College Max 2 years
16%
College Min 2 years
50%
Source: Orvesto Konsument

Living situation

Owned Apartment
22%
Rented Apartment
18%
Owned House
50%
Partially Owned House
2%
Rented House
2%
Source: Orvesto Konsument

Household Size

1 Person
19%
2 People
45%
3 People
14%
4 People
16%
5 People or more
6%
Source: Orvesto Konsument

Household Income/Month

18,999 SEK or Less
9%
19,000 - 29,499 SEK
11%
29,500 - 49,999 SEK
23%
50,000 SEK or More
50%
Source: Orvesto Konsument

Interests & Hobbies (Top 5)

Reading books
79%
Vacationing Abroad
79%
Vacationing in Sweden
78%
Health
78%
Try new dishes
77%
Source: Orvesto Konsument