The magazine reader of Damernas Värld

The DV reader is a woman aged between 30–54. She lives in both major cities and small
towns throughout the country. She loves beauty treatments and clothing the most, but
spends almost as much on interior design.

Interests

Mode, Skönhet, Yoga/Meditation, Hårvård, Heminredning

30-54
Age
8%
Males
92%
Females

The magazine reader

Kvinnor
92%
Bor i storstad
51%
Bor i mindre stad/landsbygd
49%
Har barn i hushållet
38%
Bor i lägenhet
44%
Bor i villa/radhus
52%
Äger sitt boende
74%
Source: Kantar TNS
Orvesto Consumer

High spender

Skönhet & Kosmetika
351
Damkläder
282
Hårvårdsprodukter
254
Accessoarer (Väskor/Bälten)
210
Heminredning
193
Source: Kantar TNS
Orvesto Consumer

Interests

Mode
366
Skönhetsvård
344
Hårvård
313
Heminredning
245
Meditation & yoga
241
Source: Kantar TNS
Orvesto Consumer

Online behavior

Mode & Skönhet
337
Heminredning
303
Bloggar
252
Hälsa & friskvård
228
Handlar på nätet minst varje månad
110
Source: Kantar TNS
Orvesto Consumer