The magazine reader of Damernas Värld

The DV reader is a woman aged between 30–54. She lives in both major cities and small
towns throughout the country. She loves beauty treatments and clothing the most, but
spends almost as much on interior design.

Interests

Mode, Skönhet, Yoga/Meditation, Hårvård, Heminredning

30-54
Age
7%
Males
93%
Females

The magazine reader

Kvinnor
93%
Bor i storstad
50%
Bor i mindre stad/landsbygd
50%
Har barn i hushållet
40%
Bor i lägenhet
45%
Bor i villa/radhus
50%
Äger sitt boende
74%
Source: Kantar TNS
Orvesto Consumer

High spender

Skönhet & Kosmetika
328
Damkläder
282
Hårvårdsprodukter
254
Accessoarer (Väskor/Bälten)
215
Heminredning
196
Source: Kantar TNS
Orvesto Consumer

Interests

Skönhetsvård
299
Mode
320
Hårvård
280
Heminredning
219
Meditation & yoga
221
Source: Kantar TNS
Orvesto Consumer

Online behavior

Mode & Skönhet
381
Heminredning
299
Bloggar
286
Hälsa & friskvård
237
Handlar på nätet minst varje månad
111
Source: Kantar TNS
Orvesto Consumer