Damernas Världs målgrupp magasin+online

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Interests

25-54
Age
10%
Males
90%
Females

Damernas Värld reader and visitor

Women
90%
Living in the city
50%
Living in small town/countryside
50%
Have children in the household
33%
Living in apartment
48%
Living in villa/townhouse
48%
Own their homes
68%
Source: Kantar TNS
Orvesto Consumer

High spender

Beauty & Cosmetics
290
Women's clothing
265
Hair care products
232
Accessories
209
Watches, gold & jewelery
201
Source: Kantar TNS
Orvesto Consumer

Interests

Beauty care
448
Fashion
419
Hair care
355
Interior decorating
245
Meditation & yoga
239
Source: Kantar TNS
Orvesto Consumer

Online behavior

Fashion & Beauty
881
Interior design
393
Blogs
309
High spender online shopping
120
Source: Kantar TNS
Orvesto Consumer