ALT for damerne

There is a meaning to everything.

ALT for damerne will entertain, provoke, move, and enrich through strong interviews, articles, histories and stories – every week.

ALT for damerne apply to well-educated, style-conscious and independent women – primarily in the age group 25 -49 years.

Interests

Kultur, Bolig, Mad, Mode og Skønhed

25-49
Age
13%
Males
87%
Females
Source: Kantar Gallup

Demography

Highly educated
54%
Household income above 600.000kr
44%
House owner/ shared ownership property
77%
Source: Own Survey
Index Danmark, 1. H 2019 Female readers

Interests

Fashion (very/fairly interested)
57%
Skin care (very/fairly interested)
51%
Interior design (very/fairly interested)
58%
Culture/books, movies, music (very/fairly interested) c
54%
Source: Kantar Gallup
Index Danmark, 1. H 2019 - Female readesrs

Attitudes

Will pay extra for quality (agrees)
85%
Great design means a lot to me (agrees)
70%
Will pay extra for a recognized brand
66%
Source: Kantar Gallup
Index Danmark, 1. H 2019 - Female readers