The online visitor of Allt om Mat

Around two out of three visitors to aom.se are women aged between 25–54, living in
both rural areas and cities. Their biggest interests are in wine and food, but also baking.
They mostly spend money on clothing and interior design, but also on beauty and wine.

Interests

Hälsonyttig mat, Bakning, Matlagning, Vin/Vinprovning

25-54
Age
28%
Males
72%
Females

The visitor

Women
72%
Living in the city
46%
Living in smaller town/countryside
54%
Have children in the household
44%
Living in apartment
39%
Living in villa/townhouse
56%
Own their home
72%
Source: Kantar TNS
Orvesto Consumer

High spenders

Damkläder
198
Skönhet & kosmetika
188
Heminredning
183
Trädgård & blommor
174
Vin
158
Source: Kantar TNS
Orvesto Consumer

Interests

Wine & wine tasting
256
Baking
242
Cooking
233
Trying new dishes
210
Trying new products
201
Source: Kantar TNS
Orvesto Consumer

Online behavior

Food & Drink
446
Interior design
287
Fashion & Beauty
275
High spender online shopping
141
Source: Kantar TNS
Orvesto Consumer