The online visitor of Allt om Mat

Around two out of three visitors to aom.se are women aged between 25–54, living in
both rural areas and cities. Their biggest interests are in wine and food, but also baking.
They mostly spend money on clothing and interior design, but also on beauty and wine.

Interests

Hälsonyttig mat, Bakning, Matlagning, Vin/Vinprovning

25-54
Age
31%
Males
69%
Females

The visitor

Kvinnor
69%
Bor i storstad
50%
Bor i mindre stad/landsbygd
50%
Har barn i hushållet
47%
Bor i lägenhet
44%
Bor i villa/radhus
52%
Äger sitt boende
71%
Source: Kantar Sifo
Orvesto Consumer

High spenders

Damkläder
197
Skönhet & kosmetika
207
Heminredning &Textiler
181
Trädgård & blommor
165
Vin
160
Source: Kantar Sifo
Orvesto Consumer

Interests

Vin & vinprovning
214
Bakning
233
Matlagning
206
Prova nya maträtter
180
Prova nya produkter
175
Source: Kantar Sifo
Orvesto Consumer

Online behavior

Mat & dryck
357
Heminredning
257
Mode & skönhet
254
Handlar & beställer på nätet minst varje månad
130
Source: Kantar Sifo
Orvesto Consumer