The online visitor of Allt om Mat

Around two out of three visitors to aom.se are women aged between 25–54, living in
both rural areas and cities. Their biggest interests are in wine and food, but also baking.
They mostly spend money on clothing and interior design, but also on beauty and wine.

Interests

Hälsonyttig mat, Bakning, Matlagning, Vin/Vinprovning

25-54
Age
31%
Males
69%
Females

The visitor

Women
69%
Lives in a city
50%
Lives in a small town
50%
Has children
47%
Lives in an apartment
44%
Lives in a villa or house
52%
Owns their proptery
71%
Source: Kantar TNS
Orvesto Consumer

High spenders

Women's clothing
197
Beauty & Cosmetics
207
Interior decoration & textiles
181
Garden & Flowers
165
Wine
160
Source: Kantar TNS
Orvesto Consumer

Interests

Wine & Wine tasting
214
Baking
233
Cooking
206
Trying new foods
180
Trying new products
175
Source: Kantar TNS
Orvesto Consumer

Online behavior

Food & Drinks
357
Interior decoratin
257
Fashion & Beauty
254
Online shops at least once a month
130
Source: Kantar TNS
Orvesto Consumer