Digital specifications

Specifications for all Aller Media websites
GDPR and integrity policy for Aller Media Sweden:https://www.aller.se/integritetspolicy/
ContactFor questions or delivery of banners/tags please contact: traffic@aller.se

Material
Material must be delivered 3 business days before the campaign goes live for standard formats. High impact formats like Wallpaper and Flying Carpet / Parallax + Outstream must be delivered within 5-10 working days.
Information that must be included:
Advertiser, campaign name, start & end date and URL for landing page.
Max weight:
The max weight of a creative relates to the initially downloaded total file size. For HTML5 the material size relates to the total file size of the zip file.
Creative Tech Specs
- Max weight 100 kb for standard display ads. – Deliver banner material as 3rd party script, HTML5 or image file (gif, jpg, png).
- All 3rd party scripts need to be delivered in HTTPS.
- FPS (frames per second): 18 fps, Aller Media follow IAB recommendations.
-­ Animation: Max ad duration 30 sec.
-­ Audio: Must be user-­initiated with an on/off button.
-­ A maximum of 5 creative updates per format are included.
- All ads must follow the Better Ads standards initiative (for more info please visit https://www.betterads.org/).
Material Delivery
All material must be sent to Ad ops - traffic@aller.se. If material isn't delivered in time Aller Media can't guarantee that the material will be uploaded and tested in time for campaign start.
Deadline
In case of late delivery, we cannot guarantee that your ad is going to start according to schedule and will deliver in full. 3rd party script from for example Google, Sizmek or Adform is counted as part of the total weight of the ad. This mean as a creator/developer you are limited. Please advice that polite load is preferred.

HTTPS

All requests to external sources must be absolute path and requested over SSL/TLS. This means that the URL must start with HTTPS:// Used domain needs a valid SSL-certificate.
Browsers
Functionality of all amterial must be tested and ensured by the creative developer/creator.
  • - Edge + Internet Explorer
  • - Firefox
  • - Safari
  • - Chrome

HTML5
HTML5 zip banner will be uploaded to Double Click Creative Studio. Please follow Creative Studio banner guidelines: https://support.google.com/richmedia/answer/2672545
HTML5 Video:
Video in HTML5 is allowed if the creative use polite load, auto sound is disabled and that the file size conditions are met.
Atten. Regarding mobile devices, video is sometimes blocked from autoplaying to protect consumers from unwanted data usage. In both iOS and Android this also include preloading content. For a video to start on iOS and Android there sometimes has to be an user interaction. Max weight for video is set to 5 MB and max length is 30 sec without loop. Video should not be included in the HTML5 zip-file. Video must be hosted as external source through HTTPS protocol with absolute path.

HIGH IMPACT FORMATS

Flying Carpet DEMO

Desktop
- Ad dimensions: 1920x1080 px
- Max weight: 200 kb
- File Format: jpg/png
Mobile
- Ad dimensions: 320x500 px
- Max weight: 100 kb
- File Format: jpg/png

Wallpaper DEMO

All websites excluding Svenskdam.se and Baaam.se
- Wallpaper contains one asset with 990x880 px white space
- Ad dimensions: 1800x1000 px
- Max weight: 300 kb
Svenskdam.se + Hant.se*
- Wallpaper contains one asset with 1070x880 px white space
- Ad dimensions: 1800x1000 px
Outstream
- Max duration 30 sec
- Max weight: 15 mb
- Aspect ratio: 2:3
- Resolution: Greater than 320x320
- Auto sound OFF - User activation needed
Mobile 2:3 (Vertical video) DEMO - open on mobile- Max duration 30 sec
- Max weight: 15 mb
- Aspect ratio: 2:3
- Resolution: Greater than 320x480
- Auto sound OFF - User activation needed
- Max duration 30 sec
- Max weight: 25 mb
- Aspect ratio: 16:9
- Resolution: Greater than 980x551 and up to 1920x1080
- Auto sound OFF - User activation needed
Contact
For questions or delivery of banners/tags please contact: traffic@aller.se