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Lifestylegruppen Bonnier News

Media · Sweden


On all our sites there is the opportunity to publish natively. Native advertising is a quick and effective way to get your brand or your product to flourish. As an advertiser, you get a direct communication with our visitors, rapid and measurable results and increased awareness and trust for your brand.

The effect of Native Advertising:
∙ Raises greater attention than banner advertising
∙ Creates curiosity
∙ Brand building
∙ Leads to purchase

Native advertising is divided into four steps:
1. A push on the landing page that is integrated with the editorial workflow.
2. The native article is always the second article in the editorial workflow.
3. All of the customer's native articles are collected for optimal navigation.
4. We follow and measure the traffic and update the content based on the visitor's needs. A follow-up of the campaign is always delivered to the customer.