The online visitor of Allt om Mat

Around two out of three visitors to aom.se are women aged between 25–54, living in
both rural areas and cities. Their biggest interests are in wine and food, but also baking.
They mostly spend money on clothing and interior design, but also on beauty and wine.

Interesse

Hälsonyttig mat, Bakning, Matlagning, Vin/Vinprovning

25-54
Alder
34%
Mænd
66%
Kvinder

The visitor

Kvinnor
66%
Bor i storstad
47%
Bor i mindre stad/landsbygd
53%
Har barn i hushållet
40%
Bor i lägenhet
41%
Bor i villa/radhus
58%
Äger sitt boende
73%
Kilde: Kantar Sifo
Orvesto Consumer

High spenders

Damkläder
199
Skönhet & kosmetika
172
Heminredning &Textiler
163
Trädgård & blommor
155
Vin
154
Kilde: Kantar Sifo
Orvesto Consumer

Interests

Vin & vinprovning
209
Bakning
208
Matlagning
174
Prova nya maträtter
180
Prova nya produkter
160
Kilde: Kantar Sifo
Orvesto Consumer

Online behavior

Mat & dryck
332
Heminredning
213
Mode & skönhet
209
Handlar & beställer på nätet minst varje månad
127
Kilde: Kantar Sifo
Orvesto Consumer