Get help with Display Advertising

Compare different campaign proposals. Save time and money.

Time for a display campaign? Ocast has gathered thousands of solutions in one place so you can get started quickly. Fill in the form and start receiving offers for campaign proposals.

  • Free without commitments
  • Anonymous until you get a match
  • Get matched with media, influencers, and agencies

Get matched

Fill in the form and get matched for free

Display

Your budget

Best Display Advertising Providers

Filter

22 brands found

GAFFA Sverige

Music · GAFFA lanserades i Sverige 2010 och är både det största och det mest omtalande musikmediet i Norden. 
Aktiviteter drivs med en lokal utgångs...
Active in Sweden
Offers Display
Reaches 55% men, 45% women, 19-50 years

GAFFA Danmark

Music · GAFFA blev etableret i 1983 og er både det største musikmedie i Norden. Aktiviteter drives med et lokalt udgangspunkt i Danmark, Sverige og ...
Active in Denmark
Offers Display
Reaches 54% men, 46% women, 18-39 years

Meteli.net

Active in Finland
Offers Display

GAFFA Norge

Music · Nordens største musikk-nettside GAFFA har etter 10 år i Norge med GAFFA.no, oppnådd en sterk posisjon blant unge musikkinteresserte. GAFFA e...
Active in Norway
Offers Display
Reaches 55% men, 45% women, 18-39 years
Want to be seen here?Connect your company to the marketplace for free.
Register for free

Popradio Stockholm

Music · En webbradio med heta hits blandat med det bästa från igår. Som medlem på popradio får du tillgång till all musik och kan skapa egna playlis...
Active in Stockholm
Offers Display
Reaches 50% women, 50% men, 13-65 years

Kingsize

Active in Sweden
Offers Display

Mellowed

Active in Netherlands
Offers Display

Soundvenue Group A/S

Music · Soundvenue er Danmarks skarpeste medie som filtrerer og forklarer det vigtigste inden for musik, mode, film og serier. 

I hjertet af Københ...
Active in Denmark
Offers Display
Reaches 53% women, 47% men, 18-35 years

MOJO

Music · MOJO is the WORLD’S LARGEST UK MUSIC MAGAZINE, delivering a monthly dose of world-class journalism and iconic photography to an audience of ...
Active in United Kingdom
Offers Display

Spotify for Brands

Music · Spotify Advertising is the largest ad-supported music streaming service in the world. We help businesses of all sizes reach streaming listen...
Active in Sweden
Offers Display

Musikknyheter

Music · Musikknyheter er en nettside for alle som har en sterk lidenskap for musikk. Her finner du nyheter, anmeldelser, intervjuer og mye mer om mu...
Active in Norway
Offers Display

Metalliluola

Music · Metalliluola on rock- ja metallimusiikin alusta....
Active in Finland
Offers Display

Schlager.de

Music · Schlager.de ist eine Plattform mit Berichten und Artikeln zum Thema Musik....
Active in Germany
Offers Display

Riddim

Music · Riddim ist das perfekte Magazin für Reggae-Interessierte. Die kompetenten Musikjournalisten des Magazins verfolgen die Entwicklung der Musik...
Active in Germany
Offers Display

Classic Rock

Music · Classic Rock ist die weltweit beliebteste und etablierteste Rock 'n' Roll-Marke. Das Magazin erscheint seit 2010 in Deutschland und wird von...
Active in Germany
Offers Display

Pitchfork

Music · Pitchfork (formerly Pitchfork Media) is an American online music publication (currently owned by Condé Nast) that was launched in 1995 by wr...
Active in New York City, NY
Offers Display

666 Live w/ Beez

Music · Beez runs down his picks for all of the best and worst of 2022 - Best New Band, most Underrated Album, Biggest Disappointment, Worst and Bes...
Active in United States
Offers Display

BBC Music

Music · BBC Music is the world’s #1 classical music brand, and is the most comprehensive monthly guide to the world of classical music – live, broad...
Active in United Kingdom
Offers Display

Win Big

Music · “An entertaining mix of Jimmy Fallon meets Gary Vee and Ted Talk all in one show” -Datwon Thomas (Editor-in-Chief, Vibe Magazine) WIN BIG is...
Active in United States
Offers Display

NOT 97

Music · NOT 97 is a home for discovering new music from talented, under-the-radar artists around the world. Each episode features a roundtable conve...
Active in United States
Offers Display

What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

Want to be seen here?

Connect your company to the marketplace for free.