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Town Square LIVE
News · Town Square LIVE News is a locally-owned news network in New Castle County, Delaware.Town Square Delaware - Delaware's first all-digital, c...
The Review
News · The Review is the independent student newspaper of the University of Delaware. Since 1882, it has served as a voice for UD students and stri...
The News Journal
News · The News Journal is the main newspaper for Wilmington, Delaware, and the surrounding area. It is headquartered in unincorporated New Castle ...
Cape Gazette
News · Cape Gazette is an independently owned and operated twice-weekly, community newspaper published in Lewes, Delaware. It is currently availabl...
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Milford LIVE
News · As a locally-owned company, Delaware LIVE News takes pride in working alongside local and regional businesses to develop digital marketing c...
Daily Record
News · The Daily Record is a seven-day morning daily newspaper of the USA Today Network located in Parsippany-Troy Hills, New Jersey. The Daily Rec...
Asbury Park Press
News · The Asbury Park Press is a daily newspaper in Monmouth and Ocean counties of New Jersey and has the third largest circulation in the state. ...
Burlington County Times
News · The Burlington County Times is a daily newspaper located in Westampton, New Jersey, U.S. The paper, which is part of the Gannett chain of ne...
Courier News
News · The Courier News is a consolidation of The Evening News (founded in 1884), the Plainfield Daily Press (founded in 1887) and the Plainfield ...
Courier-Post
News · The Courier-Post is a morning daily newspaper that serves South Jersey in the Delaware Valley. It is based in Cherry Hill, New Jersey and se...
The Daily Journal NJ
News · On June 7, 1875, just 14 years after Charles K. Landis founded his community of Vineland, The Daily Journal was born. A part of local histor...
Herald News
News · The Herald News is a daily broadsheet newspaper headquartered in Woodland Park, New Jersey, that focuses on the Passaic County, New Jersey ...
Home News Tribune
News · The Central New Jersey Home News Tribune is a Daily newspaper serving Middlesex County, New Jersey. The paper has an average daily weekday c...
New Jersey Herald
News · The New Jersey Herald is a newspaper published six days (Sunday-Friday) every week. Its headquarters are in Newton, New Jersey. It is the on...
The Record NJ
News · The Record (also called The North Jersey Record, The Bergen Record, The Sunday Record (Sunday edition) and formerly The Bergen Evening Recor...
The Montclair Times
News · North Jersey Media Group is a newspaper publishing company headquartered in Woodland Park, New Jersey and owned by the Gannett Company, Inc....
TAPinto
News · TAPinto.net is a network of more than 90 franchised online local news and digital marketing platforms in New Jersey, New York, Pennsylvania,...
The Times
News · The Times is a daily newspaper owned by Advance Publications that serves Trenton and the Mercer County, New Jersey area, with a strong focus...
The Hunterdon County Democrat
News · The Hunterdon County Democrat is a weekly newspaper that serves Hunterdon County, New Jersey. Currently owned by Penn Jersey Advance, Inc., ...
Yated Ne'eman
News · Yated Neeman was founded in 1987 as an independent Orthodox Jewish weekly newspaper. Ever since, people have been turning to the Yated for r...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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