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The Courier Journal
News · The Courier-Journal was created from the merger of several newspapers introduced in Kentucky in the 19th century. Pioneer paper The Focus of...
Lexington Herald-Leader
News · The Lexington Herald traces its roots to 1870 and the Lexington Leader to 1888. Leader owner John G. Stoll bought the Herald in 1937; Knight...
Henderson Gleaner
News · The Henderson Gleaner (also known as The Gleaner) is the daily newspaper in Henderson, Kentucky. The newspaper is published Tuesday through ...
The Daily Independent KY
News · The Daily Independent is a morning newspaper covering the city of Ashland and surrounding areas of Boyd County, Kentucky. Previously publish...
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Messenger-Inquirer
News · The Messenger-Inquirer publishes seven days a week and is the primary daily newspaper serving Daviess, Hancock, McLean, Muhlenberg and Ohio ...
Richmond Register
News · The Richmond Register is a three daily newspaper based in Richmond, Kentucky, and covering Madison County. It publishes Tuesday, Thursday an...
Commonwealth Journal
News · The Commonwealth Journal, Pulaski County's only daily newspaper, is rich in history and tradition. The Commonwealth Journal is the product o...
Evansville Courier & Press
News · The Evansville Courier & Press has seen many changes throughout its history. The first newspaper was published In January 1845, by Evansvill...
The Herald-Times
News · The Herald-Times is a daily newspaper serving Bloomington, Indiana and surrounding areas. The newspaper won the Blue Ribbon Daily award in 1...
South Bend Tribune
News · The South Bend Tribune is a daily newspaper and news website which is based in South Bend, Indiana. It is distributed in South Bend, Mishawa...
The Star (Auburn)
News · The Star is an American daily newspaper published in Auburn, Indiana. It is owned by KPC Media Group. It covers the city of Auburn and all o...
The Exponent
News · The Purdue Exponent is the number one multimedia news agency independent of the university serving Purdue students, faculty, staff, and the ...
Daily Journal (Franklin, Indiana)
News · The Daily Journal is an American daily newspaper published Monday through Saturday mornings in Franklin, Indiana. It is owned by AIM Media I...
Daily Reporter (Greenfield, Indiana)
News · The Daily Reporter is an American daily newspaper published Mondays through Saturdays in Greenfield, Indiana. It is owned by Home News Enter...
The Elkhart Truth
News · The Elkhart Truth is a daily, digital-first media outlet based in Elkhart, Indiana, that covers Elkhart County in northern Indiana. The news...
The Goshen News
News · The Goshen News is a six-day, Monday through Saturday daily newspaper serving Goshen, Indiana, and adjacent portions of Elkhart, Kosciosko, ...
Greensburg Daily News
News · The first issue of the Greensburg Daily News was published January 1, 1894 by Worrell Newspapers of Indiana. The independent Republican pape...
The Herald Bulletin
News · The Herald Bulletin has a long history of serving Madison County. The Anderson Herald began publishing in 1868 as a weekly publication. The ...
The Herald Republican
News · The Herald Republican, serving Steuben County, Ind., traces its roots to the pre-Civil War publication, the Steuben Republican, first publis...
Journal & Courier
News · The Lafayette Journal & Courier is a daily newspaper owned by Gannett, serving Lafayette, Indiana, and the surrounding communities. It was e...
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What is video advertising?
Video advertising is a marketing strategy where companies use video clips to showcase their products, services, or brand. These videos can be displayed on various platforms, such as social media, YouTube, television, and other video-sharing services.
Video advertising is effective in conveying a message in an engaging and understandable way, which can increase brand awareness, sales, and customer engagement. Videos also provide the opportunity to showcase a product or service in action, tell a story, and create an emotional connection with the viewer, making it one of the better tools in marketing.
What are the benefits of video advertising compared to other types of advertising?
Video advertising has the unique ability to capture the viewer's attention in a way that traditional text or image ads cannot. If a picture says more than a thousand words, then how many words does a video say?
Dynamic and visual content has the potential to tell more than just a story while evoking emotions in a viewer. In this way, your message can be significantly enhanced. Additionally, videos are more likely to be shared on social media, increasing the reach and exposure of your ad. When it comes to sharing complex information about a service, the video format is superior.
In situations where an image or text doesn't always convey the entire message. On the other hand, a video provides the opportunity to show the features, benefits, and unique characteristics of a service in a way that is easier to understand.
What are the best places to display video ads?
It depends on the target audience and where they are online. Common places are social media such as Facebook, TikTok, Instagram, and LinkedIn, but also YouTube and other video platforms. In addition to this, many media/websites also offer video advertising via either web TV or commercials on streaming sites.
What is the cost of a video ad?
The cost of advertising through video can vary greatly depending on the platform.
On YouTube, for example, a cost-per-view (CPV) model is often used where advertisers pay for each time someone watches their ad. Prices can vary, but an average CPV can range from 0.01 to 0.30 USD.
On Facebook, ad prices can vary depending on several factors, including the size of the target audience and the reach of the ad. They use a bidding model where advertisers can set a budget and bid to reach their desired audience.
On TikTok, advertising is still relatively new and the pricing structure can be less transparent than on other platforms. Prices can vary depending on the size and scope of the campaign, as well as geographical and demographic factors.
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