Radio

Radio advertising in Detroit, MI

Ocast is the leading marketplace for marketing. We offer a wide range of radio channels that provide advertising in various formats. Fill in the form to get started.

Popular Radio channels

Filter

46 brands found

Letters from Sing Sing

Entertainment
In December of 2002, NBC News producer Dan Slepian got a letter from a New York state prison. It was from a man serving 25 years to life for murder. And it ended with a desperate plea: look into my ca...

Fresh Air

Arts
Fresh Air from WHYY, the Peabody Award-winning weekday magazine of contemporary arts and issues, is one of public radio's most popular programs. Hosted by Terry Gross, the show features intimate conve...

Freakonomics Radio

Society
Discover the hidden side of everything with Stephen J. Dubner, co-author of the Freakonomics books. Each week, Freakonomics Radio tells you things you always thought you knew (but didn’t) and things y...

The Glenn Beck Program

News
Storytelling, insight and compelling perspective on American culture and politics. Glenn Beck's quick wit, candid opinions and engaging personality have made this one of the most popular radio program...
Want to be seen here?Connect your company to the marketplace for free.
Register for free

Love, Janessa

Entertainment
Who is Janessa? Host Hannah Ajala embarks on a wild search for an adult entertainment star whose images are being used in global catfishing schemes. The investigation takes listeners from the UK to It...

The Economics of Everyday Things

Business
Zachary Crockett uncovers the hidden side of the things that surround us. Who decides what snacks are in your office’s vending machine? How much is a 100-year-old elm tree on a suburban block worth — ...

The New Gurus

Society
Everywhere you look on the internet, people are giving - and receiving - advice. Advice that promises to transform our lives. How to eat. How to think. How to get rich. How to manage our time.Across 8...

Big Fish

Business
For years I was trapped in a cycle of excessive drinking. I became subdued, a half-version of myself and began to realise the damage alcohol was doing to my relationships and career. In 2019, I became...

Run, Hide, Repeat

Entertainment
Pauline Dakin’s childhood was marked by unexplained events, a sense of unseen menace, and secretive moves to new cities with no warning. When Pauline was a young adult, her mother finally told her wha...

Armstrong & Getty On Demand

News
The official, On-Demand podcast of The Armstrong & Getty Show! Accept no substitutes!...

The Lowe Post

Sports
ESPN's Zach Lowe talks to various basketball people about various basketball things....

White Lies DC

Entertainment
In 1965, Rev. James Reeb was murdered in Selma, Alabama. Three men were tried and acquitted, but no one was ever held to account. Fifty years later, two journalists from Alabama return to the city whe...

Verdict

News
Join Senator Ted Cruz and co-host Ben Ferguson as they break down the most important news stories of the day and reveal what they mean for you. On "Verdict with Ted Cruz,” you will go behind the scene...

Taking Cover

News
It was the worst Marine-on-Marine friendly fire incident in modern history. But it's not in the history books. An explosion in Fallujah, Iraq left three dead, a dozen wounded, and – for high-ranking o...

The Mantawauk Caves

Entertainment
On the night of May 10, 2007, three boys entered a cave in Mantawauk County, Tennessee. Only one made it out alive. The other two were found ten days later. They had been attacked by someone - or some...

Violation

Entertainment
Two families and an unthinkable crime at summer camp that binds them together. A new podcast from WBUR, Boston’s NPR, and The Marshall Project explores America’s opaque parole system through a 1986 mu...

The Moth

Arts
Since its launch in 1997, The Moth has presented thousands of true stories, told live and without notes, to standing-room-only crowds worldwide. Moth storytellers stand alone, under a spotlight, with ...

The Journal Podcast

News
The most important stories, explained through the lens of business. A podcast about money, business and power. Hosted by Kate Linebaugh and Ryan Knutson. The Journal is a co-production from Gimlet Med...

Global News Podcast

News
The day’s top stories from BBC News. Delivered twice a day on weekdays, daily at weekends...

Navigating Narcissism

Education
We all have to deal with narcissists. Now, it’s time to heal from them. In this groundbreaking series, clinical psychologist and world’s leading expert on narcissism Dr. Ramani Durvasula talks to surv...

What does radio advertising cost?

Excluding production cost, the cost for radio advertising can range around USD 500 - 2500 for a standard campaign. The price varies based on different factors such as broadcast time, the popularity of the radio station, geographical region, the length of the advertisement, and the frequency and duration of the campaign.

Additionally, there's also a production cost that can often be chosen as an add-on. This entails the cost of creating the advertisement, including recording, editing, and possibly hiring voice actors or musicians. The production cost for radio advertising can often be purchased as an add-on for around USD 500 - 2000 depending on the type of production.

To get an accurate cost estimate, it is recommended to contact local or national radio stations directly or through a media agency that can assist with planning and purchasing radio advertising. You can also use platforms like Ocast.com to get quotes, get a sense of prices, and compare different options.

What are the advantages of radio advertising compared to other marketing channels?

Radio advertising allows advertisers to reach a broad audience in a cost-effective manner. It is often a good choice for brands wishing to reach a local audience in small to medium-sized cities. The reach is usually quite large with radio, which is a major advantage. However, it's important to have the right product that can be consumed by a broad audience. Niche products or brands may struggle to reach their audience via radio advertising.

One of the significant advantages of radio advertising is that the production of advertising is very quick and simple. Unlike TV advertising or printed advertising, radio advertising can be created and broadcast very quickly, making it a flexible choice for companies and brands who want to react to market changes in real time.

Another significant advantage is the cost. Radio advertising does not cost as much compared to other types of marketing channels. The radio channel also allows a repetition of messages throughout the day, which helps to reinforce your message.

What time of day is best to broadcast radio advertising?

The best times and days to broadcast radio advertising can vary depending on the target audience and the radio station's listeners. Typically, weekdays during morning and evening rush hours (6-10 in the morning and 3-7 in the evening) are considered prime time for radio advertising since many listen to the radio during their commute to and from work.

How do I find the best radio station to advertise in for my brand?

To find the best radio station for your brand, start by defining your target audience. Then explore various radio stations on Ocast.com, where you can access information like reach and demographics that help you compare and evaluate different radio stations. Ocast.com also offers price information, enabling an assessment of the overall cost. You can also use the platform to get quotes from several radio stations at once, thus planning your campaign in the best way possible.

Want to be seen here?

Connect your company to the marketplace for free.