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Get started with Print advertising in Columbus, OH

Explore our list of leading brands offering print advertising. Search, compare, and choose the best solution for your company

Best Print advertising providers in Columbus, OH

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110 brands found

Journal News

News · Hamilton JournalNews was a daily broadsheet newspaper based in Hamilton, Ohio, and owned by Cox Media Group. The paper covered news in Hamil...
Active in Ohio
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Record-Courier OH

News · The Record-Courier is an American daily newspaper in Portage County, Ohio, based in Kent. It is published by Gannett of Tysons Corner, Virgi...
Active in Ohio
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Lancaster Eagle-Gazette

News ·  The Lancaster Eagle-Gazette is a daily newspaper based in Lancaster, Ohio in the United States and founded in 1936.  Before 1936, it was kn...
Active in Ohio
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The Lima News

News · The Lima News is a daily newspaper covering news, sports and events in Allen, Auglaize, Hancock, Hardin, Mercer, Putnam, Shelby and Van Wert...
Active in Ohio
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The Morning Journal

News · The Morning Journal is a daily newspaper based in Lorain, Ohio. Originally the Lorain Journal, it was an afternoon paper which was historica...
Active in Ohio
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Morning Journal OH

News · The Morning Journal is the name of a Lisbon, Ohio, newspaper circulated in Columbiana County, Ohio, and environs.Located in Lisbon, Ohio, Mo...
Active in Ohio
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Mansfield News Journal

News · The Mansfield News Journal is a daily newspaper based in Mansfield, Ohio, that serves Richland, Ashland and Crawford counties, as well as pa...
Active in Ohio
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Martins Ferry Times Leader

News ·  The Times Leader is a daily newspaper published in English. The newspaper operates through various departments, such as administration, adv...
Active in Ohio
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The Independent OH

News · The Independent (formerly The Evening Independent) is an American daily newspaper published weekdays and Saturdays in Massillon, Ohio. It is...
Active in Ohio
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The Middletown Journal

News · The Middletown Journal was a morning newspaper published in Middletown, Ohio, United States seven days a week by Cox Media Group. The paper ...
Active in Ohio
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The Times Reporter

News · The Times-Reporter is an American daily newspaper published seven mornings a week in New Philadelphia, Ohio. It is owned by Gannett.The news...
Active in Ohio
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The Advocate (Newark)

News · The Advocate is the local daily newspaper of Newark, Ohio, serving the general Licking County region. It has been part of the Gannett family...
Active in Ohio
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Norwalk Reflector

News · The Norwalk Reflector is a newspaper in Norwalk, Ohio, published Monday through Saturday, except U.S. federal holidays, in Norwalk, Ohio, Un...
Active in Ohio
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Portsmouth Daily Times

News · Portsmouth Daily Times is a morning newspaper in Scioto County, Ohio with a print circulation of about 10,000. It was first printed in 1852 ...
Active in Ohio
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Salem News

News · The Salem News (formerly the Salem Evening News) is an American daily newspaper serving southern Essex County, Massachusetts. Although the p...
Active in Ohio
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The Sandusky Register

News · The Sandusky Register is a daily newspaper serving Sandusky, Ohio, as well as nearby Port Clinton and the Lake Erie Islands (collectively kn...
Active in Ohio
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The Sidney Daily News

News · Established in 1891, the Sidney Daily News is a five-day-per-week newspaper covering Sidney and Shelby County. The Sidney Daily News is the ...
Active in Ohio
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Springfield News-Sun

News · The Springfield News-Sun is a daily newspaper published in Springfield, Ohio, by Cox Enterprises, which also publishes the Dayton Daily News...
Active in Ohio
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Herald-Star

News · The Herald-Star is a daily newspaper based in Steubenville, Ohio.Its history began in 1806 with the founding of the Western Herald by Willia...
Active in Ohio
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The News-Herald OH

News · The News-Herald is a newspaper distributed in the northeastern portion of Greater Cleveland, Ohio, United States, serving Lake and Geauga Co...
Active in Ohio
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What are the different types of print advertising?

Below we list some types of print advertising that are popular today:

Newspaper Ads: These can vary in size, from small quarter-page ads to full pages or even two-page spreads. They can be placed locally in daily or weekly newspapers and even nationally in major publications.

Magazine Ads: Like newspaper ads, these can vary in size and design. Magazines often target audiences with specific interests, providing advertisers a chance to target their marketing towards a niche group.

Flyers and Brochures: Typically single or double-sided, these promote a specific product, service, or event. They can be handed out in person, mailed, or placed in strategic locations.

Posters: Larger in size, they're designed to catch the eye in public spaces like bus stops, train stations, or inside stores.

Direct Mail: Personal and direct, this can be letters, postcards, or brochures mailed directly to potential customers' homes.

Inserts: These are special features often accompanying newspapers or magazines. Inserts might be whole mini-magazines, product catalogs, or special promotions targeting the marketing of a specific brand, event, or offer. As they are physically separate from the main publication, inserts often feel more exclusive or valuable to the reader.

Is print advertising cheaper than digital marketing?

Looking at the costs of print advertising against digital marketing, it's evident that print often has a higher upfront cost. This accounts for design, printing, and distribution fees. But that's not the whole story. Despite the initial costs, a strategically placed print ad, be it in a newspaper or a brochure, can have lasting effects, gaining attention over a longer span compared to digital ads which might have limited longevity.

Digital marketing stands for easy audience targeting with unparalleled real-time analysis and campaign measurement. However, print advertising offers greater credibility for your brand, and consumers generally trust print media more, translating to greater brand loyalty.

In summary, the actual cost varies based on a company's needs. While digital marketing might deliver faster and more measurable outcomes, print advertising can foster deeper connections with the end consumer. The best strategy? Perhaps a blend of both.

How can print advertising complement my digital marketing strategies?

In an era where digital marketing garners all the spotlight, there are grand opportunities to differentiate yourself by blending your digital marketing with traditional print advertising. By melding the two mediums, you can amplify your reach and campaign impact. Here are some smart ways print advertising can complement your digital approach:

Enhanced Credibility: Many consumers still view print media as more trustworthy than online sources. By being present in both mediums, your brand may appear more genuine and reliable.

Target Audience Focus: While digital ads often target broadly, print advertising can help you hone in on a more specific audience. Through local newspapers, you can target residents of a certain city or town, and magazine advertising allows you to target specific groups interested in various niches.

Lasting Exposure: Digital ads are time limited, but a printed ad in a newspaper or magazine can remain visible for days, weeks, or even months, providing multiple exposure opportunities.

Synergy: Use QR codes in your print ads to direct traffic to your website, social media, or digital offers, seamlessly bridging the gap between physical and digital marketing.

Differentiation: While competitors might be focusing solely on digital marketing, a well-placed print ad can help your brand stand out and reach those less digitally engaged.

In the end, it's about creating a diversified marketing strategy. By combining the strengths of both print and digital marketing, you can uphold a more resilient, adaptable, and successful campaign.

What are the advantages of print advertising in a digital age?

Even though print advertising might seem outdated, there's still power in the physical presence of a printed ad. Print advertising can offer more precision in your marketing campaign than some other mediums. Different newspapers and magazines often cater to specific demographics and target audiences. By placing your ad in the right print medium, you connect directly with your target group.

Additionally, print provides lasting exposure. A digital ad can be swiped away with a click, but a print ad stays in the home, on the coffee table, where it can be viewed over and over for weeks on end.

Research shows that printed media often convey a sense of authority. When your brand is featured in print, it might elevate its perceived credibility in the reader's eyes. Thus, even in a digital age, print advertising remains a strong, credible, and effective marketing channel.

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