Podcasts

Get started with Podcast advertising in West Virginia

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

Popular Podcasts

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403 brands found

Standard-Speaker

News · The Standard-Speaker publishes seven days a week, 365 days a year, serving Greater Hazleton and other communities in southern Luzerne, north...
Active in Pennsylvania
Offers Podcasts

The Times-Tribune

News · The Times-Tribune is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Trib...
Active in Pennsylvania
Offers Podcasts

The Tribune-Democrat

News · The Tribune-Democrat has been serving Johnstown and the surrounding areas since 1952, the year when city's two major newspapers – the Tribun...
Active in Pennsylvania
Offers Podcasts

New Pittsburgh Courier

News · The New Pittsburgh Courier is leaner, more sophisticated, more localized in its thrust. But it still offers an authoritative, responsible vo...
Active in Pennsylvania
Offers Podcasts
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Central Penn Business Journal

News · The Central Penn Business Journal is a business newspaper headquartered in Harrisburg, Pennsylvania. The print publication is circulated on ...
Active in Pennsylvania
Offers Podcasts

The Daily Orange

News · The Daily Orange is an independent, nonprofit newspaper published in Syracuse, New York. The paper was first published in 1903 and went inde...
Active in New York
Offers Podcasts

Niagara Gazette

News · The Niagara Gazette, founded as a weekly newspaper in 1854, published its first daily edition in 1893. Today it is owned by CNHI, LLC with h...
Active in New York
Offers Podcasts

The Buffalo News

News · The Buffalo News is the daily newspaper of the Buffalo–Niagara Falls metropolitan area, located at 1 News Plaza in downtown Buffalo, New Yor...
Active in New York
Offers Podcasts

The Citizen

News · The Citizen, commonly referred to as The Auburn Citizen, is the only daily newspaper published in Auburn, New York. The paper serves Cayuga ...
Active in New York
Offers Podcasts

The Cornell Daily Sun

News · The Cornell Daily Sun is an independent daily newspaper published in Ithaca, New York by students at Cornell University and hired employees....
Active in New York
Offers Podcasts

Newsday

News · Newsday is an American daily newspaper that primarily serves Nassau and Suffolk counties on Long Island, although it is also sold throughout...
Active in New York
Offers Podcasts

Press-Republican

News · The Press-Republican is a daily newspaper printed in Plattsburgh serving Clinton, Essex and Franklin counties in the northeastern corner of ...
Active in New York
Offers Podcasts

Rap Yard Podcast

Music · The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads a...
Active in United States
Offers Podcasts
Reaches 50% women, 50% men, 20-61 years

Malgre Tout Media | International

Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Active in 2 locations
Offers Podcasts
Reaches 91% women, 9% men, 33 years

The Diary Of A CEO

Business · A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually...
Active in United States
Offers Podcasts

The Prof G Pod

Business · Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice...
Active in United States
Offers Podcasts

Bannon`s War Room

News · WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and form...
Active in United States
Offers Podcasts

How I Built This

Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
Active in United States
Offers Podcasts

The Unplanned Podcast

Society ·  The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-pro...
Active in United States
Offers Podcasts

The Tony Kornheiser Show

Sports · "The Tony Kornheiser Show" (now available exclusively on-demand) is a topical, daily talk show that starts with sports and quickly moves int...
Active in United States
Offers Podcasts
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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