Podcasts

Get started with Podcast advertising in Tucson, AZ

Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.

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382 brands found

Arizona Daily Wildcat

News · The Daily Wildcat publishes about three times a semester in print (find recent back issues here) during fall and spring. Fall/spring circula...
Active in Tucson, AZ
Offers Podcasts

The Aztec Press(pima post)

News · The Pima Post has existed under different names since 1970. Our publication serves the students and staff of Pima Community College along wi...
Active in Tucson, AZ
Offers Podcasts

Arizona Daily Sun

News · The Arizona Daily Sun is a six-day newspaper in Flagstaff, Arizona, United States. It publishes an entertainment supplement on Thursdays cal...
Active in Arizona
Offers Podcasts

Sierra Vista Herald

News · Herald/Review Media is an award-winning community newspaper serving Sierra Vista and Bisbee, Arizona since 1900. We are a 3 day a week publi...
Active in Arizona
Offers Podcasts
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Arizona Range News

News · Established in 1882, the Arizona Range News has served the Willcox community for 132 years and strives toward excellence in community journa...
Active in Arizona
Offers Podcasts

Chino Valley Review

News · The Chino Valley Review is a weekly publication of Prescott Newspapers, Inc. based in Chino Valley, Arizona. The Chino Valley Review is publ...
Active in Arizona
Offers Podcasts

The Copper Era

News · April 24, 1899, marked the beginning of the Copper Era, a newspaper out of Clifton in Graham (and later Greenlee) County, Arizona. Because C...
Active in Arizona
Offers Podcasts

Douglas Dispatch

News · Douglas, Arizona, located along the U.S.-Mexico border, saw the debut of its first two newspapers within a month of each other in early 1902...
Active in Arizona
Offers Podcasts

Eastern Arizona Courier

News · Eastern Arizona Courier formerly known as The Graham County Guardian is an award-winning community newspaper serving Safford, Arizona since ...
Active in Arizona
Offers Podcasts

San Pedro Valley News-Sun

News · San Pedro Valley News-Sun is a Newspaper publisher located at 102 S Fab Ave, Sierra Vista, Arizona  85635, US. Established in 1899, the News...
Active in Arizona
Offers Podcasts

The State Press

News · The State Press is ASU's award-winning, student-run news organization that has covered Arizona State University and the Tempe, Phoenix and M...
Active in Arizona
Offers Podcasts

Rap Yard Podcast

Music · The Rap Yard Podcast is exactly that - a podcast about rap. We live stream our episodes every Thursday evening, and cater to hip hop heads a...
Active in United States
Offers Podcasts
Reaches 50% women, 50% men, 20-61 years

How I Built This

Business · Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, ...
Active in United States
Offers Podcasts

The Prof G Pod

Business · Bestselling author, professor and entrepreneur Scott Galloway combines business insight and analysis with provocative life and career advice...
Active in United States
Offers Podcasts

The Diary Of A CEO

Business · A few years ago I was a broke, university dropout, living in a studio-flat in a rough area. At 18 I started a company which would eventually...
Active in United States
Offers Podcasts

The Unplanned Podcast

Society ·  The Unplanned Podcast is a podcast hosted by Matt Frazer and Abby Johnson. Matt Frazer is a Catholic speaker and the founder of the non-pro...
Active in United States
Offers Podcasts

Bannon`s War Room

News · WAR ROOM with Stephen K. Bannon.Stephen Kevin Bannon (born November 27, 1953) is an American media executive, political strategist, and form...
Active in United States
Offers Podcasts

My Favorite Murder

Entertainment · My Favorite Murder is the hit true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Since its inception in early 2016, ...
Active in United States
Offers Podcasts

Malgre Tout Media | International

Horses · Malgré Tout is French and means “in spite of everything” which ties directly into our mission: to authentically represent the equestrian wor...
Active in United States
Offers Podcasts
Reaches 91% women, 9% men, 33 years

Suspect

Advertising · Suspect is an investigative series about mislaid justice and the kinds of weighty decisions that detectives, lawyers, and jurors make every ...
Active in United States
Offers Podcasts
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What are the benefits of Podcast advertising?

Podcast advertising has many advantages over other forms of digital marketing.

A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.

Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.

Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.

Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.

Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.

In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.

What are the most effective formats for podcast advertising?

Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.

Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.

Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.

Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.

How do I measure the return on investment (ROI) for my podcast ads?

There are several good methods to measure the ROI for your podcast ad. Some popular options include:

  • Unique discount codes or links make it easy to track the outcome of a campaign.

  • Landing pages with a specific URL are a good way to measure conversions directly from the podcast.

  • Analyze if sales have increased after an ad and compare the cost of the ad.

  • Use specific analytic tools for traffic, behavior, and conversions.

By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.

How can I target my podcast ads to the right audience?

Here are some tips for targeting your podcast ads to the right audience:

Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.

Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.

Tailor the content - Adapt the message to what really resonates with your target audience.

In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.

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