Out-of-Home advertising in Germany

OOH advertising, also known as outdoor advertising, encompasses all forms of advertising that reach consumers when they are outside their homes. This can include advertising on billboards, screens, bus stops, subway stations, airports, shopping centers, and other public places.

The benefits of OOH advertising include the ability to reach a wide range of people, the opportunity to create creative and stylish ads on a large surface, as well as the ability to reach people in specific geographical areas. In addition, OOH ads are visible around the clock, which increases their exposure.

The cost of OOH advertising varies depending on several factors, such as the size of the ad, location, and the duration of the campaign. Generally, OOH advertising is more expensive than digital and print advertising, but the cost per exposure can be lower.

The effectiveness of an OOH campaign can be measured through a combination of methods, such as traffic counts, surveys, and analysis of sales data.

Yes, you can choose in which geographical areas your OOH ad should be displayed. This gives you the opportunity to target your advertising towards specific target groups and areas where your product or service is most relevant.