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News · The Watertown Daily Times is a newspaper published six days a week, Tuesday through Sunday, in Watertown, New York. It provides coverage of ...
News · The Wausau Daily Herald is a daily morning broadsheet printed in Wausau, Wisconsin. It is the primary newspaper in Wausau and is distributed...
News · The Wisconsin Rapids Daily Tribune traces its history to a Wisconsin Rapids, Wisconsin newspaper started in the early 1900s by William F. Hu...
News · The roots of The Post-Crescent date to 1853, when the Ryan brothers started The Appleton Crescent, named after a big bend in the Fox River t...
News · The Ashland Daily Press (or simply Daily Press) is a twice-weekly newspaper based in Ashland, Wisconsin. American Consolidated Media(ACM) bo...
News · The Beloit Daily News —named Best of Division in 2019 by the Wisconsin Newspaper Association — traces its roots to 1848, making it one of Wi...
News · The Eau Claire Leader-Telegram (founded in 1881) is a newspaper published in Eau Claire, Wisconsin, by Adams Publishing Group. It is read th...
News · The Reporter is a daily newspaper based in Fond du Lac, Wisconsin owned by Gannett. It serves primarily Fond du Lac and northern Dodge Count...
News · The Green Bay Press-Gazette is a newspaper whose primary coverage is of northeastern Wisconsin, including Green Bay. It was founded as the G...
News · The Gazette in Janesville, Wisconsin, is an award-winning newspaper covering Rock and Walworth counties. The Gazette was named Wisconsin’s N...
News · The La Crosse Tribune is a daily newspaper published in La Crosse, Wisconsin, covering the tri-state area of Wisconsin, Iowa, and Minnesota ...
News · The Badger Herald is a newspaper serving the University of Wisconsin–Madison community, founded in 1969. The paper is published Monday throu...
News · The Capital Times (or Cap Times) is a digital-first newspaper published in Madison, Wisconsin by The Capital Times Company. The company also...
News · The Daily Cardinal is a student newspaper that serves the University of Wisconsin–Madison community. One of the oldest student newspapers in...
News · The Farmington Daily Times is a daily newspaper in Farmington, New Mexico, United States. It is owned by Gannett Co., Inc. and covers northw...
News · The Santa Fe Reporter (SFR) is an alternative weekly newspaper published in Santa Fe, New Mexico. First published in 1974, the Santa Fe Repo...
News · The Santa Fe New Mexican or simply The New Mexican is a daily newspaper published in Santa Fe, New Mexico. Dubbed "the West's oldest newspap...
News · Las Cruces Sun-News, founded in 1881, is a daily newspaper published in Las Cruces, New Mexico.The Sun-News started in 1881 as the Rio Gran...
News · Alamogordo Daily News, founded in 1898, is a daily newspaper published in Alamogordo, New Mexico. It carries local news as well as syndicate...
News · The Carlsbad Current-Argus is a newspaper in Carlsbad, New Mexico, United States. It has been published since 1889. The newspaper, printed ...
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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