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Journal Star
News · The Lincoln Journal Star is an American daily newspaper that serves Lincoln, Nebraska, the state capital and home of the University of Nebra...
Kane County Chronicle
News · The Kane County Chronicle serves central Kane County, located in the Fox Valley region of Illinois, about 40 miles west of Chicago.The Pasch...
Naperville Sun
News · The Naperville Sun is a newspaper based in Naperville, Illinois, USA. It is published three days a week, Wednesday, Friday and Sunday. It is...
The News-Gazette
News · Origins of the newspaper can be traced to the Urbana Union, first published in 1852. Over the next 70 years, the paper went through several ...
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Northwest Herald
News · The Northwest Herald is a daily tabloid newspaper published in Crystal Lake, Illinois. The paper serves the northwest suburbs of Chicago, in...
The Pantagraph
News · The Pantagraph is a daily newspaper that serves Bloomington–Normal, Illinois, along with 60 communities and eight counties in the Central Il...
Quincy Herald-Whig
News · The Herald-Whig traces its roots to The Illinois Bounty Land Register, which published its first edition on April 17, 1835, 17 years after I...
The Register-Mail
News · The Register-Mail is an American daily newspaper published in Galesburg, Illinois. The paper was owned by the Pritchard family from 1896 to ...
The Rock Island Argus
News · The Dispatch–Argus is a daily morning newspaper in East Moline, Illinois and circulated primarily throughout the Illinois side of the Quad C...
Rockford Register Star
News · The Rockford Register Star is the primary daily newspaper of the Rockford, Illinois, metropolitan area. The fifth-highest circulation newspa...
The Southern Illinoisan
News · The Southern Illinoisan is a daily newspaper based in Carbondale, Illinois, known locally as "The Southern." As of October 2014, it has a da...
Star Courier
News · The Star Courier is an American daily newspaper published in Kewanee, Illinois. It is owned by Gannett.The daily newspaper is the largest of...
The State Journal-Register
News · The State Journal-Register is the only local daily newspaper for Springfield, Illinois, and its surrounding area. It was founded in 1831 as ...
Berwyn Suburban Life
News · The Berwyn Suburban Life is a weekly newspaper published on Wednesdays in Berwyn, Illinois. The paper covers news of Berwyn, Cicero, Forest ...
Lemont Suburban Life
News · Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly...
Hinsdale Suburban Life
News · Suburban Life Media is a Downers Grove, Illinois-based publisher of 20 weekly newspapers in Chicago's western and northern suburbs. Formerly...
The Madison / St. Clair Record
News · The Record, a weekly legal journal covering the Madison and St. Clair County Civil Courts, is now accepting legal notices for publication. W...
The Daily Illini
News · The Daily Illini is the source for Fighting Illini sports coverage, local news, campus information and spirited commentary, published online...
The Daily Northwestern
News · One of the nation’s most respected college newspapers, The Daily Northwestern has won dozens of national and regional awards. The Daily has...
The Edwardsville Intelligencer
News · The Edwardsville Intelligencer is an American daily newspaper in Illinois based in Edwardsville. The paper is circulated in Edwardsville, G...
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What are the advantages of newspaper advertising?
Newspaper advertising is one of the more affordable advertising options out there while offering the potential to reach a broad audience with high coverage. With a newspaper ad, you can effortlessly target local demographics and reinforce your brand in a specific city or region.
Newspapers are known for their authenticity and are often considered more credible sources than other media channels, boosting trust for the advertiser.
Given that newspapers have a high publication frequency with many release dates, your advertising can be incredibly flexible. With ready material, your ad can be out in a newspaper as soon as next week.
How much does it cost to advertise in a newspaper?
The cost of advertising in a newspaper starts from around 300 USD and can go up to 20 000 USD, depending on several factors like the newspaper's reach, the size of the ad, and the paper's geographical area.
A small local newspaper might have significantly lower prices than what a larger national publication offers. We've analyzed rate cards from hundreds of newspapers to understand how they differ and what influences the pricing. When considering newspaper advertising, it's essential to account for the ad size, the newspaper's circulation and distribution, its popularity, the chosen ad placement within the paper, and its geographical location.
Furthermore, costs can be influenced by choosing color or black and white, opting for special offers or bundled prices, and seasonal variations.
To get an accurate pricing, it's recommended to contact the newspaper's advertising department directly, many of which also provide digital media kits with pricing. Ensure you negotiate to get the best price possible. On Ocast, you can browse through hundreds of newspapers and compare prices directly on their profiles.
What are the different formats in newspaper advertising?
When looking to advertise in a newspaper, there are various formats and sizes to choose from, and these can differ between newspapers and publications. Here are some examples of common ad formats:
Full Page: Occupies an entire page in the newspaper, offering ample space for your message.
Half Page: Takes up half of the page, either horizontally or vertically.
Quarter Page: Takes up a quarter of the page.
Smaller Ad Modules: Might be an eighth of a page or less, typically being the most cost-effective solution.
Spread: A double full page that stretches across two pages, giving extra space for your message.
Special Placement Ads: These ads are positioned in strategic places in the newspaper, like the front page, back page, or near popular content.
Inserts: A separate supplement or brochure that comes with the newspaper.
The format most suitable for you depends on your budget, target audience, and message. Each format has its unique advantages and can reach readers in different ways.
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