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Home & Garden · The English Garden magazine features the most beautiful gardens from all across the UK and Ireland - both town and country plots, big and sm...
Arts · Artists & Illustrators is Britain’s most popular magazine for practising artists, while also being equally relevant to professionals, aspiri...
Advertising · BRITAIN – The Official Magazine is the perfect choice for everyone with a thirst for the UK’s rich history and traditions. Each issue is a g...
Travel · Whether looking for inspiration for a city break, exploring the UK’s spectacular coast and countryside, or more about historic sites across ...
Advertising · Cruise International is the UK’s best-selling travel magazine for cruise holidaymakers, dedicated to helping both enthusiasts and first-time...
Advertising · For over 35 years Classic Boat has celebrated the world’s most beautiful boats. Each issue showcases the best-designed traditional boats afl...
Advertising · Sailing Today with Yachts & Yachting showcases the very best of the cruising and racing worlds, including the finest sailing writing and pho...
Automotive · Racecar Engineering is the world’s leading technology publication for motorsport engineering. Every issue gives unrivalled technical analysi...
Education · With separate editions for prep and senior schools, Independent School Parent is the only magazine to address the issues that really matter ...
Advertising · baby-magazine.co.uk is your portal into all things parenting, from expert advice to living a stylish life with baby. With its cast of expert...
Advertising · Wedding Ideas is one of Britain’s most established bridal brands and has been supporting brides on their wedding journey for close to 20 yea...
Advertising · Launched in March 1994, Attitude is the best-selling gay magazine in the UK and Europe and the world’s biggest LGBTQ media brand. The print ...
Advertising · For decades, Rolling Stone magazine has shaped the way generations of readers in the United States and beyond engage with music, entertainme...
News · The UK's largest national weekday newspaperLaunched in 1999, Metro’s core product was designed to brighten up the morning commute for an Urb...
News · Over half of Metro.co.uk’s audience is under the age of 44 – and the writers focus on maintaining and growing a loyal, largely UK, millennia...
News · inews.co.uk is your essential daily briefing, covering everything you need to know about the things that matter – without jargon or bluster....
Style & Fashion · YOU magazine is the original and the best national press women's magazine, loved and devoured weekly by 1.45m loyal readers With its brilli...
Motorcycles · Britain’s leading monthly biking magazine, Bike celebrates the brilliance, difference and detail of all the bikes that matter.From road test...
Birds · Bird Watching is a British four-weekly magazine for birdwatchers, established in March 1986. Distributed by subscription and also through ne...
Automotive · CAR magazine is one of the world’s most influential and longest-standing motoring magazines.It has a global audience in excess of 1 million ...
The cost of advertising in newsletters varies depending on factors such as the newsletter's reach, audience, and the publisher's brand. The price tag for advertising in a newsletter issue for a medium-sized media starts around 500 USD and can extend over about 3000 USD per dispatch.
There's also an option to purchase newsletter dispatches in packages, which can be more cost-effective. The price can also be affected by the ad's format and size as well as its position in the newsletter.
We recommend contacting the publisher directly to get an idea of the cost of advertising in their newsletters. You can also request a quote via Ocast.com to gather quotes from multiple operators and thereby review which price and package suit best. You can also browse and compare among our operators here.
By comparing different options, you can find the most cost-effective way to reach your target audience by advertising in newsletters.
You can start by searching on various websites belonging to companies or organizations within the desired industry. Many websites offering advertising also have newsletters as part of their ad strategy. You can often find their ad channels via their media kit. If the information isn't directly available on the website, you can always reach out to the website.
However, the quickest and most effective way to find a list for newsletter dispatches is to use platforms like Ocast.com, where you can find a compilation of different operators offering newsletters as an advertising channel. On Ocast, you can easily compare different newsletters based on their reach, audience, and cost. Request a quote via Ocast to get a better understanding of the costs and compare different options against each other.
The different formats available in newsletters can be tailored for each campaign. Among the different formats we find:
Banner ads: Often a banner is placed at the top or bottom of the newsletter. They are excellent for quickly capturing attention and leading clicks to your website.
Embedded ads: These ads can be text-based or contain images and offers that look like a natural part of the newsletter.
Sponsored posts: This format resembles embedded ads but is often longer and can include an entire article that is purchased. Sponsored posts are great for building knowledge about your brand to a specific audience.
Product placements: Here, specific products or services can be placed in a section of the newsletter, often with an image and a short description or an offer.
You can also choose to include exclusive offers or discount codes, any video ads, or smartly placed CTA (Call to Action) buttons in newsletters to convert, drive clicks, and encourage readers to act on your content.
Through marketing via newsletters, you have the opportunity to reach potential, or current customers directly via their email inbox. The strength of this strategy lies in the ability to reach extremely specific demographics or interest groups, where each newsletter acts as a bridge between the brand and a well-defined target audience.
Therefore, newsletters often also have higher engagement and click-through rates, which in turn leads to the easy predictability of the measurability and outcome of a campaign and therefore you can also calculate ROI (return on investment) even before starting a dispatch.
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