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Display advertising in Ixelles

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72 brands found

Ket Brussels

Hobbies & Interests · Ket is a magazine about Brussels' queer community and writes about culture, fashion and design and much more....
Active in Brussels
Offers Display

Bruzz

News · Bruzz is een non-profit krant en bericht over het laatste nieuws en evenementen in Brussel....
Active in Brussels
Offers Display

La Capitale

News · La Capital is the news source for the French-speaking population in Brussels. ...
Active in Brussels
Offers Display

Brussels Morning

National News · Brussels Morning is a Belgian morning newspaper in English and reports on the latest news and events while offering different types of adver...
Active in Belgium
Offers Display
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JCDecaux BeLux

Advertising · JCDecaux is a global outdoor company that specializes in advertising that is seen in outdoor environments by many consumers....
Active in Belgium
Offers Display

Metro

News · Metro is a French-language free newspaper in Belgium where you can read about the latest news and events....
Active in Belgium
Offers Display

Data News

Tech · Data News is a leading news source within the IT sector. ...
Active in Belgium
Offers Display

Trends Style

Style & Fashion · Trends Style is an innovative and creative magazine, issued 8 times a year. ...
Active in Belgium
Offers Display

Nieuwsblad

News · Nieuwsblad is een Nederlandstalige krant in België met het laatste nieuws en evenementen....
Active in Belgium
Offers Display

Clear Channel Belgium

Advertising · Clear Channel is a competent and professional outdoor company that makes your brand visible in outdoor environments where consumers are. ...
Active in Belgium
Offers Display

Outsight

Advertising · Outsight is an OOH-company that helps brands to reach out to consumers in urban areas. ...
Active in Belgium
Offers Display

Jobat

Business · Jobat is a portal for employers and recruiters. Advertise your vacancies and reach a relevant target audience.  ...
Active in Belgium
Offers Display

Le Vif Weekend

Advertising · The chicest lifestyle magazine, available online and in the print edition. Read about topics like style, fashion, interior design and wellne...
Active in Belgium
Offers Display

Libelle.be

Active in Belgium
Offers Display

The Brussels Times

News · The Brussels Times is an English-language newspaper and news platform in Belgium....
Active in Belgium
Offers Display

Trends

Financial News · Trends reports on the latest financial news. ...
Active in Belgium
Offers Display

Groupe Rossel

News · Groupe Rossel is a Belgian media house that offers advertising in print and display....
Active in Belgium
Offers Display

Verpakking & Labelmagazine

Business · Verpakking & Labelmagazine reaches the professionals in the packaging and labelling industry in Belgium.  ...
Active in Belgium
Offers Display

De Morgen

News · De Morgen is een Nederlandstalige krant in België die verslag doet van het laatste nieuws en evenementen....
Active in Belgium
Offers Display

Feeling

Style & Fashion · Feeling is a Belgian magazine, which focuses on lifestyle, fashion and design. ...
Active in Belgium
Offers Display
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What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

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