Display

Display advertising in Haarlem

Time for a display campaign? Ocast has gathered thousands of solutions in one place so you can get started quickly. Fill in the form and start receiving offers for campaign proposals.

Best Display advertising providers in Haarlem

Filter

125 brands found

Het Financieele Dagblad

Financial News · Het Financieele Dagblad is een van de oudste kranten van Nederland, waar de inhoud zich richt op financiën, economie en business.Onderdeel v...
Active in Netherlands
Offers Display

RTV Oost

News · RTV Oost is een Nederlandse mediaorganisatie die tv- en radio-uitzendingen uitzendt om regionale informatie te promoten....
Active in Netherlands
Offers Display

Business Insider Nederland

Business · Business Insider is een webportaal met nieuws uit het bedrijfsleven en financiën...
Active in Netherlands
Offers Display

Power Unlimited

Gaming · Power Unlimited is erin geslaagd een gaming community te creëren waar je games subjectief beoordeelt. Hiermee zijn ze erin geslaagd een doel...
Active in Netherlands
Offers Display
Want to be seen here?Connect your company to the marketplace for free.
Register for free

Nautique

Sailing · Nautique is een lifestyle magazine over boten en watersport....
Active in Netherlands
Offers Display

Duiken

Scuba Diving · Duiken is een tijdschrift voor duikers en behandelt onderwerpen die met water te maken hebben....
Active in Netherlands
Offers Display

Lonely Planet

Travel · Lonely Planet is een tijdschrift voor wie van reizen houdt....
Active in Netherlands
Offers Display

Ster

News · Adverteer bij Ster, die ruimte biedt op zowel tv als radio....
Active in Netherlands
Offers Display

NewScientist

Science · New Scientist verandert je kijk op de wereld met fascinerende ideeën uit de wetenschap. Het van oorsprong Britse New Scientist is het groot...
Active in Netherlands
Offers Display

Talpa Network

Television · Talpa Network maakt content voor tv en radio met de visie om te vertellen....
Active in Netherlands
Offers Display

fondsenwering.nl

Business · Vf is het platform voor alle professionals die zich er (dagelijks) voor inzetten een succes te maken van het werk en de missie van goede doe...
Active in Netherlands
Offers Display
Reaches 50% women, 50% men, 24-45 years

Marketingfacts.nl

Sales · Marketingfacts is hét Nederlandstalige kennisplatform op het gebied van marketing, technology en design. De focus ligt sinds de oprichting i...
Active in Netherlands
Offers Display
Reaches 58% men, 42% women, 25-39 years

MarketingTribune

Tech Business · Haal optimaal rendement uit uw mediabudget vanwege het doelgerichte én hoogwaardige bereik van MarketingTribune! 
     
MarketingTribune is...
Active in Netherlands
Offers Display

Customerfirst

Sales · U haalt optimaal rendement uit uw mediabudget vanwege het doelgerichte én hoogwaardige bereik van CustomerFirst...
Active in Netherlands
Offers Display

Vriendin

Women's Health · Vriendin is een tijdschrift voor vrouwen om zich in te herkennen en ervaringen mee te delen....
Active in Netherlands
Offers Display

Bernie Magazine

Society · Adverteer en werk samen met Bernie Magazine....
Active in Netherlands
Offers Display

Helden

Entertainment · Helden is een sportmediabedrijf en begon als een sportmagazine....
Active in Netherlands
Offers Display

NL Magazine

Advertising · Adverteer bij NL Magazine....
Active in Netherlands
Offers Display

BNR

News · BNR is een nieuwsradiozender in Nederland en brengt zowel lokaal, regionaal als internationaal het laatste nieuws....
Active in Netherlands
Offers Display

BBN

News · BBN is een nieuwsbron voor industrie- en analysenieuws....
Active in Netherlands
Offers Display
Loaded 20 of 125 results
Load more

What is display advertising and how does it differ from other types of online advertising?

Display advertising, often referred to as banner advertising, involves visual ads placed on various websites, in contrast to text-based search ads that appear in search results on platforms like Google.

While search ads are focused on direct response, display ads aim at building brand awareness through engaging visual content like images or animations. Display advertising also enables retargeting, where ads are redirected to users who have previously visited your website, helping to keep the brand fresh in mind.

With opportunities to measure campaign performance and customize design and target audience, display advertising offers an attractive strategy for brands looking to enhance their online presence and effectively engage their target audiences.

Which formats and sizes are most effective for display ads?

The most effective formats and sizes for display ads vary depending on the platform and target audience, but here are some popular options:

Leaderboard (728x90 px): Positioned at the top of the page, this ad size captures visitors' attention right away.

Medium Rectangle (300x250 px): This size is flexible and can be placed in sidebars or embedded within content.

Large Rectangle (336x280 px): A larger variant of the Medium Rectangle that offers more visible space.

Wide Skyscraper (160x600 px): Often used in sidebars, offering a long, vertical ad space.

Mobile Leaderboard (320x50 px): Optimized for mobile devices and often placed at the top or bottom of the screen.

Consider adhering to industry standards and adapting ad format and size to the specific platform and your target audience. However, the emphasis should be on having well-thought-out content that engages and is relevant to your target audience with clear "Call to Actions" (CTA) to encourage clicks and conversions.

How do I measure the effectiveness of my display advertising campaigns?

Measuring the effectiveness of your display advertising campaigns is crucial for evaluating the results of your campaign and for fine-tuning future marketing strategies. A first step could be to look over the Click-Through Rate (CTR), which represents the number of clicks your ad receives per view, providing an indication of the ad's engagement level. It is also important to track the conversion rate, which shows how many clicks are converted into desired actions such as sales or leads. Cost Per Conversion is another key indicator that helps you understand the cost-effectiveness of your campaign.

It may also be good to look at the impression rate, that is, how many times the ad has actually reached out and been displayed for brand-building purposes.

Pros and cons of display advertising

One of the major advantages of this type of advertising is its ability for audience targeting, where ads can be directed based on demographics, behavior, and retargeting, enabling a more personalized advertising experience. Moreover, with the use of various analytical tools, it becomes easy to track and measure the campaign's effectiveness by observing data on clicks, conversions, and views, which provides valuable insights.

However, display advertising also has its downsides. Ad blocking is one of the major challenges, where users can choose to block display ads, which in turn reduces the reach and effectiveness of your campaign. Ad fatigue is another downside, where ads that are shown too often can become irritating for the users, leading to decreased engagement and negative brand associations. Despite the ability for audience targeting, audience dilution can be a challenge if precise targeting is not used, which potentially leads to wasted marketing expenses. Additionally, the cost of display advertising can become significant, especially if the campaign is not well optimized to achieve desired results.

What does display advertising cost?

The cost of display advertising can vary based on several factors such as website, ad format, and target audience. Besides that, there are different pricing structures one can base on to adjust the cost according to the goal at hand. Below we list different pricing options for display advertising.

CPM (Cost Per Mille or Cost Per Thousand Impressions):

The price for 1000 views of your ad.

Often used for campaigns aimed at increasing brand awareness.

CPC (Cost Per Click):

The price you pay for each click your ad receives.

Used when the goal is to drive traffic to a website or increase interaction.

CPA (Cost Per Acquisition or Cost Per Action):

The price for each specific action or execution, such as a purchase or lead generation, that arises via your ad.

Used when the goal is conversions rather than just views or clicks.

CPL (Cost Per Lead):

The price for each lead generated through your ad.

Used in B2B marketing or for products/services with longer sales cycles.

CPV (Cost Per View):

The price for each viewing of a video ad.

Often used for video-based advertising campaigns.

Each pricing structure suits different goals and campaign types, and choosing the right pricing structure can help maximize the ROI for your display campaign.

Want to be seen here?

Connect your company to the marketplace for free.