Want to be seen here?
Connect your company to the marketplace for free.
Get campaign proposals from leading podcasts, podcast networks, and media companies that offer audio and podcast advertising.
Fill in the form and get matched for free
Entertainment · Heat is an English entertainment magazine published by Bauer Media Group. Its mix of celebrity news, gossip, beauty advice and fashion is pr...
Entertainment · TV Choice is a British weekly TV listings magazine published by H. Bauer Publishing, the UK subsidiary of the family-run German company Baue...
News · Business Matters, is the UK’s largest multi-platform resource dedicated to the owners of the UK’s small business and medium sized enterprise...
News · The TLS is a world leading journal for literature and ideas. Founded in 1902, it publishes book reviews, poetry and prose by writers from ar...
News · Wired explores the ideas and innovations that are reshaping our world and is targeted at an intellectually curious, smart urban elite. Launc...
Advertising · The New Statesman is the leading progressive political and cultural magazine in the United Kingdom. Founded as a weekly review of politics a...
News · Press Gazette started in 1965 as a trade journal for journalists and editors across the UK but has evolved into an online source for media l...
Style & Fashion · The Stylist Group is a leading digital publisher and media platform with pioneering brands Stylist and Stylist Loves. Within an inspiring, f...
News · The Courier has been serving the people of Tayside and Fife for more than 200 years, and continues to do so in print and on digital platform...
News · The Press and Journal is the first-choice read for people in its circulation area, beating all of its rivals in terms of sales penetration a...
News · The Evening Express is published six days a week and reaches more readers across our circulation area than any other newspaper.Our News, Spo...
News · The Evening Telegraph has been delivering the news and fighting for its readers since 1877. The title has seen many changes and now boasts a...
Home & Garden · Grow Your Own is the UK’s best-selling kitchen garden magazine, sharing advice from prominent figures in the horticulture industry, such as ...
Food & Drink · BBC Good Food is the UK’s best-selling cookery brand. Every month its team of experts create brand new recipes, all rigorously tested, so th...
Science · BBC Science Focus is the UK’s best-selling science and technology monthly magazine. Each issue charts the discoveries and ideas at the foref...
Advertising · Complementing the much-loved BBC TV programme, BBC Sky at Night Magazine is your practical guide to astronomy. Each issue features columns b...
Automotive · BBC Top Gear brings together the world’s foremost automotive photographers and journalists to offer readers the definitive in awesome motori...
Advertising · Launched in July 2007, BikeRadar is the world’s most comprehensive online cycling resource, covering the worlds of road, mountain and commut...
Advertising · The UK’s number one cardmaking brand launched in 2003 and remains the go-to title for the new experienced card maker looking for beautiful, ...
Advertising · Cross Stitch Crazy is aimed at stitchers of all abilities who are passionate about their craft but need to fit it into their busy lifestyle....
Podcast advertising has many advantages over other forms of digital marketing.
A big bonus is the personal connection that can develop between a pod's host and a listener. Listeners feel like they know the hosts almost as friends, making recommendations and tips seem more genuine and less pushy.
Also, competition isn't as fierce as other platforms just yet. So you get more reach for your dollar and truly expose your brand.
Measuring results is actually better than many other mediums through podcasting. Unlike traditional mass media, you can know exactly how many people acted on your campaign, perhaps through codes or sharing.
Podcast ads also tend to fit the theme of the program naturally so listeners feel they're learning something relevant or getting additional context to enjoy. This reduces annoyance with promotions.
Formats are highly flexible too. Anything from standard commercial breaks to creative sponsorships and interviews works well.
In summary, you build genuine personal bonds with your target audiences via podcast marketing. And cultivate lasting trust and measurable sales over the long run. Podcast advertising is a huge asset for the right companies.
Pre-rolls are short ads that are played at the beginning of podcast episodes, providing a quick introduction of your brand to the listeners.
Mid-rolls are the most profitable ad spots, as mid-roll ads are placed in the middle of the episode and come at a time when listeners are often engaged in other tasks such as exercising or cleaning activities, making them less likely to skip the ad content.
Post-roll ads are presented at the end of each podcast episode and can be considered the least effective since the listener has already finished the episode and can skip this. However, listeners often might be busy with their chores as the episode concludes, and there's a chance they prefer to let the ad play out and allow the next podcast episode to start automatically rather than actively skipping the ad.
Sponsor segments in podcasting involve a company or brand financing an entire episode, or even several, which provides better opportunities to integrate the brand into the podcast's content.
There are several good methods to measure the ROI for your podcast ad. Some popular options include:
Unique discount codes or links make it easy to track the outcome of a campaign.
Landing pages with a specific URL are a good way to measure conversions directly from the podcast.
Analyze if sales have increased after an ad and compare the cost of the ad.
Use specific analytic tools for traffic, behavior, and conversions.
By testing different methods, you get a better understanding of what works best for your brand. Combine the insights to continuously improve your podcast marketing and ROI.
Here are some tips for targeting your podcast ads to the right audience:
Choose the right podcasts - If you want to reach a particular audience, opt for a niche podcast. Interested in technology? Sponsor podcasts on the subject.
Base it on gender and age. Some podcasts have listeners with a higher average age than others. There can also be a significant difference in what women and men listen to in podcasts. On Ocast, you can filter by gender, age or category to find the right podcast for your marketing campaign.
Tailor the content - Adapt the message to what really resonates with your target audience.
In summary, it's about understanding your target audience. Try to find the right podcast to reach them, and create tailored content to engage them in the right way.
Connect your company to the marketplace for free.
No commitments.